The ABCDE of getting your brand noticed

BY Namrata Gautam

Before we dive into the topic, it's important to have a clear vision for your brand. This includes identifying your target audience, the message you want to communicate, and other important details. A clear brand vision will make it easier to set achievable goals and bring your brand to life. Now, let's get to the point. Are you looking to increase your brand's visibility but don't have a large budget to work with? Fortunately, there are many cost-effective ways to get your brand noticed. The first step is to ensure that your brand name is recognized by your target audience. Here are some effective strategies:
Action plan as per your budget
Often, people give up before even starting due to limiting thoughts. This is a mindset that needs to be changed. Instead, create an action plan that fits your budget and set specific goals you want to achieve. If you have money to spend, choose platforms and channels that best reach your target audience. Consider a combination of platforms such as print, online, television, below the line, social media, and activation campaigns to reach potential customers for your brand. However, if you have a limited budget or no budget at all, social media campaigns can work best in the initial phase. You can also seek the services of various agencies that specialize in the field and can help you achieve your goals better within your budget.
Be social
Not having a social media profile for your brand is a big mistake, actually, a huge mistake! In today's age of technology, a significant number of people of all ages are active on social media. Start by creating social media profiles for your brand to reach your target audience.
There are various social media platforms to choose from, such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Tik Tok, and more. Choose the platforms that align with your brand's needs. For example, if you're building a professional personal brand, LinkedIn works best, while most shopping sites prefer Instagram as it's a picture and video-based platform.
Social media offers a direct connection to your consumers, making it the most effective way to reach them in today's age. Choosing a brand-appropriate social media platform also helps you determine the type of content to post.
Content is the king
The decreasing attention span of audiences highlights the importance of content. Nowadays, audiences know what they want to see and often customise their preferences on social media. In a highly competitive environment where organic reach is crucial, irrelevant content will be ignored. Therefore, it's essential to create relevant, entertaining, and informative content that resonates with your audience.
Think about what would grab their attention and what kind of information they want to know about your brand. Craft your content accordingly. The more you can engage your audience, the better reach it will provide for your brand.
Don’t ignore TikTok
If you think TikTok is not your cup of tea, it's time to reconsider. This fast-growing social media platform has taken the world by storm, attracting a large number of active users from all age groups. If your brand is not on TikTok, you're missing out on a significant organic reach.
With TikTok, you can get massive views in a matter of days. This user-friendly app with millions of active users allows you to post your content in the most organic way possible. The best part is, you don't need a full-fledged marketing team to create engaging video content - you can do it all using your mobile phone.
However, it's important to keep in mind that most TikTok users are younger audiences who prefer fun, lighthearted, and entertaining content. So, if you want to thrive on TikTok, make sure to create content that resonates with this audience
Engage employees
Your employees are the ambassadors of your brand, so make use of them. When your employees are well-informed and engaged, they are more likely to become brand advocates and engage in word-of-mouth marketing. Engaged employees are also more likely to interact with your brand's social media pages, thereby boosting its reach and engagement. It is crucial that your employees believe in your products and services as it helps build trust among customers.
In conclusion, while the topics presented are generic in nature, specific tips and tricks can be used to create a customized plan for your brand. It is important to be creative and budget-conscious when creating content to help your brand stand out. By following the above suggestions and using your own creativity, you can effectively get your brand noticed without breaking the bank. 
(The writer is associated with Muktinath Bikas Bank Ltd.)