This article provides cost-effective strategies for increasing brand visibility. It emphasizes the importance of having a clear brand vision and setting specific goals. The article highlights the . . . Read more »
Consumers around the world can instantly identify the red and white logo of Coca-Cola. Few brands have succeeded in having such a strong rapport globally. In Nepal, the cold drink has been most . . . Read more »
Discourses on modern marketing, advertising and branding started in Nepal more than two decades ago. Today, the talks are about the metrics for quality of products for producing standard commercial . . . Read more »
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