January 23: Vodka brand Ruslan has appointed national cricket stars Paras Khadka, Gyanendra Malla and Sharad Vesawkar as its brand ambassadors.

According to a recent statement issued by Ruslan Vodka, the year-long engagement will find the ambassadors and the brand working closely to promote cricket among the youth and to help regulate and develop the sport in the country.

Raj Bahadur Shah, managing director of Jawalakhel Group of Industries, said, “We are delighted to have Paras, Gyanendra and Sharad on board as our brand ambassadors. They are super talented cricketers and passionate and perseverant individuals who are making a meaningful contribution to the sport. These attributes are a perfect match for the values we stand for as an organization.”

Ruslan said in the statement that its market leadership has been supported by its strong association with Nepal’s sports, primarily cricket and football.

“Trust, excellence and resilience are the domains of leadership and Ruslan strongly identifies with these attributes in sports,” added Sashin Joshi, group executive director of JGI at the signing event. 

Jawalakhel Group of Industries is a business conglomerate managing multiple companies that manufacture and distribute alcoholic beverages.