--By Rashika Pokharel

 

Kansai Nerolac Paint is one of the top five paint manufacturers in the world and the second largest in India. The company claims of manufacturing eco-friendly paints that have longer life span, are LED free and have zero VOC. Satya Prakash, country head of Kansai Nerolac Paints Nepal says that its consumers have ranked the company as of the leading paint companies in Nepal. “We do not compromise in quality. We use world-class technology in manufacturing our products and we are ready to provide the quality of paints that the Nepali market demands,” Prakash said. “Our growth has been tremendous over the years. We have scaled up our production capacity considering the growth potential of the market. We are using best quality raw materials and the latest technology to fulfil the demand of Nepali market,” he added.  

 

Market Presence & Strategy

Since last one and half years, Kansai Nerolac Nepal has made a strong presence in the market through quality products and marketing strategies. As part of its marketing campaign, the company has recently launched a contest called “Dance with Don Offer”.  The ‘Don’ here refers to famous Indian actor Shahrukh Khan. As part of the offer, any consumer who buys paint worth Rs 25,000 or above will receive a scratch card with two coupons. Of them one are provides gift hampers such as LED TV, refrigerator, mobile, watch, pen signed by Shahrukh Khan and so on. The other scratch area will provide a code, which might give the customer an opportunity to dance with the Bollywood actor, popularly known as ‘King Khan.’ However to compete for winning the opportunity, the code in the scratch must be messaged to 4555 through SMS. 25 contestants from major cities of Nepal will be selected through lucky draw to meet actor Khan. Khan, who is ambassador of Kansai Nerolac Paints will come to Nepal soon after the end of Dashain and Tihar festivals. “He is very popular in Nepal and this is why we are planning to call him here,” Prakash said while elaborating on the reason for picking Khan for the campaign. 

 

The company believes that offer campaigns like this do benefit the company to some extent. But the  main marketing strategy of the company to win over majority of the market is to deliver quality products and services to its customers. “Since last couple of years we have got very good response from the consumers. Those who have used and tested our products have come up with repeated orders and this indicates that the quality of product is convincing. People are appreciating the quality and range available at Kansai Nerolac,” says Prakash.

 

 

New launches

Kansai Nerolac offers largest range of interior as well as exterior emulsions and is in the process of adding few more products to its existing portfolio in the near future. Its Nerolac Acrylic Putty has received very good response from consumers as this quality putty  gives more smoothness and better finishing to walls and paints. The company has products for all segment of consumer. “We provide luxury product in interior and exterior paints range. Impression 24 Carat is supposed to be the best interior paint available in the Nepali market in terms smoothness and finishing,” says Satya Prakash adding that the company’s Excel Total is the best exterior paint in Nepal. This product, he claimed, has better colour retention ability and can sustain harsh weather conditions. Along with the luxurious segment, its economic segment has been equally popular among targeted consumers. “We offer better quality products are relatively moderate prices. Along with the quality products, our consumers are satisfied for receiving better products at cheaper costs,” claims Prakash.

 

CSR activities

Kansai Nerolac is involved in many CSR activities. One of the major focus of its CSR activities has been to contribute in preserving sites of cultural, religious and national importance. As part of this initiative, it assisted in renovating Pashupatinath by painting the entire premise of the temple. Apart from such initiatives, the  company has been supporting programs that promote youth. It has sponsored shows like Pokhara Icon, Birgunj Icon, and Hetauda Icon shows. These shows aimed at promoting creativity in local youths. “We are also directly or indirectly involved in promoting children welfare. We have raised funds and provided it to various schools of remote areas,” says Prakash.

 

Road Ahead

The company is satisfied with its growth rate.  It believes that the nation has a good scope of construction and repainting, which will definitely benefit its business. “Since the past few years, Nepal’s construction industry is growing. We have entered the market with a clear understanding on how we are going contribute in upgrading this market,” Prakash said adding that the company will gain double digit growth rate, if its present growth rate sustained the upward trend.