Dragonair has announced the rollout of the airline’s new uniform to more than 3,000 customer-facing staff across its network. The change would be effective from March 28, 2013. A launching event was hosted by Dragonair Chairman, John Slosar, and Chief Executive Officer, Patrick Yeung, along with the uniform’s designer, Eddie Lau. 

Dragonair has seen three uniform changes since its establishment in 1985, with the last design being employed for more than 13 years. Staff and passengers were also involved throughout the 18-month uniform development process. A series of staff surveys, consultations, prototype presentations, wearer trial and focus groups with Marco Polo Club members were conducted to collect a wide variety of views and opinions before the design of the new uniform was finalized, informed the airline.