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<img alt="Shreenagar Agro Farm (SAF) Pvt Ltd" src="/userfiles/images/ss%20(Copy)(3).jpg" style="width: 550px; height: 314px; margin-left: 10px; margin-right: 10px;" /></div>
<div>
</div>
<div>
<strong>--By Pinaki Roy</strong></div>
<div>
</div>
<table align="right" style="margin: 0px 0px 0px 10px;" width="25">
<tbody>
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<img alt="Satish Shrestha, MD, SAF" src="/userfiles/images/ss1%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 183px;" /></td>
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<strong>Satish Shrestha</strong>, MD, SAF</div>
</div>
</td>
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<div>
An initial investment of Rs 1 million made in 2001 was the first step towards making Shreenagar Agro Farm (SAF) Pvt Ltd the big name it is – a company with an estimated current net worth between Rs 500–600 million. Satish Shrestha, the Managing Director of SAF, entered the livestock business in 2001 while still working with the Citibank. A BCom graduate from the prestigious Sydenham College of Commerce and Economics in then Bombay, he worked as Relationship Manager at the Kathmandu office of Citibank from 1997 to 2002. </div>
<div>
</div>
<div>
Gems Poultry, an integrated farm spread over 15 ropanis of land in Gongabu, Kathmandu was looking for a partner. Shrestha took the opportunity to become a partner in the farm that comprised of a fish pond, a small feed making facility and a commercial broiler unit. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Decision Time</strong></span></div>
<div>
In 2002, Citibank decided to close down its office in Kathmandu and offered Shrestha a job at its office in Bangalore, India. While he was still pondering over the chance to relocate, his partner at Gems Poultry offered him to take over the company entirely. It got him thinking but eventually he decided to stay back and buy out the company. He paid the agreed amount over a period of three years and also renamed the enterprise as Gems Agro Livestock Industries Pvt Ltd. Having dabbled the banking job and the livestock business simultaneously for a year and taking over the company in full later helped Shrestha launch his flagship company – Shreenagar Agro Farm – in due course of time.</div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>The Company</strong></span></div>
<div>
Shreenagar Group comprises of three companies – Shreenagar Agro Farm Pvt Ltd, Sunaulo Agro Farm Pvt Ltd, and Gems Agro Livestock Industries Pvt Ltd. These companies have emerged as an agri-business conglomerate with activities ranging in Poultry Breeder Farming for broiler and layer, Hatchery for production of broiler and layer day-old-chicks, Feed Mill for production of mash and pellet feed for poultry & other livestock and Commercial Farming of broiler and layer as well as distribution of table eggs (regular and branded). </div>
<div>
</div>
<div>
SAF moved business to Butwal in 2006-07 due to space constraint in the capital, a result of massive urbanization, which was hindering the expansion of his industry. The company stands out due to its technological advancement, research, continuous investment, professionalism and adequate exposure when compared to its contemporaries in the domestic market. It employs 150 people at all its facilities put together.</div>
<div>
</div>
<div>
</div>
<table align="center" width="100">
<tbody>
<tr>
<td>
<img alt="Feed Mill of Shreenagar Agro Farm" src="/userfiles/images/ss2%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 550px; height: 368px;" /></td>
</tr>
<tr>
<td bgcolor="#DDDDDD">
<div align="center">
<div style="text-align: center;">
Feed Mill of Shreenagar Agro Farm</div>
</div>
</td>
</tr>
</tbody>
</table>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Learning Curve</strong></span></div>
<div>
Shrestha makes regular visits to India for observing development in similar business areas. “I also visit Thailand often which is the heart of agri-business sector in this region,” he says. He also travels to Holland at regular intervals to update himself with technological advancements in the sector. He adds, “What has become obsolete in regions such as Europe is coming to our part of the world now.”While certain learnings are implemented immediately, some others are considered over a longer period of time, he says.</div>
<div>
</div>
<div>
Exposure to successful agri-business outlets abroad has taught the company to focus on bio security. It has ensured distance between its poultry units, cleaner environment, maintenance of hygiene protocols etc. Another important aspect is the placement of its various farms. For example, the growing flock is based in Butwal while the production flock is at Palpa. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong><img alt="golden Egg" src="/userfiles/images/ss3%20(Copy)(2).jpg" style="float: right; margin: 0px 0px 0px 10px; width: 160px; height: 197px;" />Golden Egg</strong></span></div>
<div>
Shrestha always knew there was a market for branded eggs in the country. “A cooking experience at my home kitchen sparked the idea of dating eggs to ensure fresh product for the consumers,” he informs. Around mid-2012, SAF launched ‘Golden Egg’ in containers that also mentioned the timeframe within which the eggs were required to be consumed. </div>
<div>
</div>
<div>
Golden Egg started with sales of 1,000 eggs per day which increased to 40,000 eggs per day in about a year-and-a-half’s time period. The company has now set a target to reach sales of 100,000 eggs per day by the end of 2014. Currently, Golden Egg is available in packs of 6, 12 and 30 eggs. The Golden Egg containers have the ‘best before’ dates on their covers and are sold via hundreds of retail outlets. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Sales Strategy</strong></span></div>
<div>
Having priced Golden Egg at a premium, SAF targeted consumers who were more likely to be quality conscious. Hence, the brand was introduced in department stores and various marts to begin with. The company is currently awaiting the results of a research on consumption trend of Golden Egg following which it will be selling branded eggs individually. The egg shells will be individually marked with Golden Egg stamp and available at the convenience stores and “kiraana pasals” as well. </div>
<div>
</div>
<div>
“Sourcing eggs from local farmers in various locations besides our own farm has multiple advantages,” says Shrestha. He adds that while the idea provides business opportunities to the farmers, it also saves him the expenses of opening and maintaining farms. SAF continues to get its supply of products from alternate locations even at times when a certain part of the country witnesses a problem. The company imparts trainings to enable farmers run their respective farms efficiently and adhere to quality standards set by the company.</div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Looking Ahead</strong></span></div>
<div>
Among its future plans, the company is continuously looking at integration efforts, reveals Shrestha. He hopes to reach fresh stores and ensure greater presence in retail over the next couple of years while also mulling over adding slaughtering and processing aspects of the livestock business. </div>
<div>
</div>
<div>
“We are also exploring the idea of launching retail outlets tentatively named Golden Fresh Mart which will have four components: poultry & meat products (includes eggs), dairy production, bakery products, and vegetables & fruits,” Shrestha says. He elaborates that the idea is to provide end consumers with an array of products under the same roof. He quickly adds though that it all depends on having like-minded partners who already hold an edge in their respective business segments. </div>
<div>
</div>
<div>
Shrestha always dreamt of running a volume based industry in a conventional manner and being able to make a difference. Success has come along the journey, he says and advises aspiring entrepreneurs to keep on striving and continue in believing one’s instincts.</div>',
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'description' => 'Caught between a plum banking job and entrepreneurship, Satish Shrestha chose the latter. A little over a dozen years later, he has not looked back and is a successful businessman in the making. Notwithstanding all the hardships that he courted along the way, he is glad to have pursued his instincts and believed in his dreams.',
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<img alt="Shreenagar Agro Farm (SAF) Pvt Ltd" src="/userfiles/images/ss%20(Copy)(3).jpg" style="width: 550px; height: 314px; margin-left: 10px; margin-right: 10px;" /></div>
<div>
</div>
<div>
<strong>--By Pinaki Roy</strong></div>
<div>
</div>
<table align="right" style="margin: 0px 0px 0px 10px;" width="25">
<tbody>
<tr>
<td>
<img alt="Satish Shrestha, MD, SAF" src="/userfiles/images/ss1%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 183px;" /></td>
</tr>
<tr>
<td bgcolor="#FFFFFF">
<div align="center">
<div style="text-align: center;">
<strong>Satish Shrestha</strong>, MD, SAF</div>
</div>
</td>
</tr>
</tbody>
</table>
<div>
An initial investment of Rs 1 million made in 2001 was the first step towards making Shreenagar Agro Farm (SAF) Pvt Ltd the big name it is – a company with an estimated current net worth between Rs 500–600 million. Satish Shrestha, the Managing Director of SAF, entered the livestock business in 2001 while still working with the Citibank. A BCom graduate from the prestigious Sydenham College of Commerce and Economics in then Bombay, he worked as Relationship Manager at the Kathmandu office of Citibank from 1997 to 2002. </div>
<div>
</div>
<div>
Gems Poultry, an integrated farm spread over 15 ropanis of land in Gongabu, Kathmandu was looking for a partner. Shrestha took the opportunity to become a partner in the farm that comprised of a fish pond, a small feed making facility and a commercial broiler unit. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Decision Time</strong></span></div>
<div>
In 2002, Citibank decided to close down its office in Kathmandu and offered Shrestha a job at its office in Bangalore, India. While he was still pondering over the chance to relocate, his partner at Gems Poultry offered him to take over the company entirely. It got him thinking but eventually he decided to stay back and buy out the company. He paid the agreed amount over a period of three years and also renamed the enterprise as Gems Agro Livestock Industries Pvt Ltd. Having dabbled the banking job and the livestock business simultaneously for a year and taking over the company in full later helped Shrestha launch his flagship company – Shreenagar Agro Farm – in due course of time.</div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>The Company</strong></span></div>
<div>
Shreenagar Group comprises of three companies – Shreenagar Agro Farm Pvt Ltd, Sunaulo Agro Farm Pvt Ltd, and Gems Agro Livestock Industries Pvt Ltd. These companies have emerged as an agri-business conglomerate with activities ranging in Poultry Breeder Farming for broiler and layer, Hatchery for production of broiler and layer day-old-chicks, Feed Mill for production of mash and pellet feed for poultry & other livestock and Commercial Farming of broiler and layer as well as distribution of table eggs (regular and branded). </div>
<div>
</div>
<div>
SAF moved business to Butwal in 2006-07 due to space constraint in the capital, a result of massive urbanization, which was hindering the expansion of his industry. The company stands out due to its technological advancement, research, continuous investment, professionalism and adequate exposure when compared to its contemporaries in the domestic market. It employs 150 people at all its facilities put together.</div>
<div>
</div>
<div>
</div>
<table align="center" width="100">
<tbody>
<tr>
<td>
<img alt="Feed Mill of Shreenagar Agro Farm" src="/userfiles/images/ss2%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 550px; height: 368px;" /></td>
</tr>
<tr>
<td bgcolor="#DDDDDD">
<div align="center">
<div style="text-align: center;">
Feed Mill of Shreenagar Agro Farm</div>
</div>
</td>
</tr>
</tbody>
</table>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Learning Curve</strong></span></div>
<div>
Shrestha makes regular visits to India for observing development in similar business areas. “I also visit Thailand often which is the heart of agri-business sector in this region,” he says. He also travels to Holland at regular intervals to update himself with technological advancements in the sector. He adds, “What has become obsolete in regions such as Europe is coming to our part of the world now.”While certain learnings are implemented immediately, some others are considered over a longer period of time, he says.</div>
<div>
</div>
<div>
Exposure to successful agri-business outlets abroad has taught the company to focus on bio security. It has ensured distance between its poultry units, cleaner environment, maintenance of hygiene protocols etc. Another important aspect is the placement of its various farms. For example, the growing flock is based in Butwal while the production flock is at Palpa. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong><img alt="golden Egg" src="/userfiles/images/ss3%20(Copy)(2).jpg" style="float: right; margin: 0px 0px 0px 10px; width: 160px; height: 197px;" />Golden Egg</strong></span></div>
<div>
Shrestha always knew there was a market for branded eggs in the country. “A cooking experience at my home kitchen sparked the idea of dating eggs to ensure fresh product for the consumers,” he informs. Around mid-2012, SAF launched ‘Golden Egg’ in containers that also mentioned the timeframe within which the eggs were required to be consumed. </div>
<div>
</div>
<div>
Golden Egg started with sales of 1,000 eggs per day which increased to 40,000 eggs per day in about a year-and-a-half’s time period. The company has now set a target to reach sales of 100,000 eggs per day by the end of 2014. Currently, Golden Egg is available in packs of 6, 12 and 30 eggs. The Golden Egg containers have the ‘best before’ dates on their covers and are sold via hundreds of retail outlets. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Sales Strategy</strong></span></div>
<div>
Having priced Golden Egg at a premium, SAF targeted consumers who were more likely to be quality conscious. Hence, the brand was introduced in department stores and various marts to begin with. The company is currently awaiting the results of a research on consumption trend of Golden Egg following which it will be selling branded eggs individually. The egg shells will be individually marked with Golden Egg stamp and available at the convenience stores and “kiraana pasals” as well. </div>
<div>
</div>
<div>
“Sourcing eggs from local farmers in various locations besides our own farm has multiple advantages,” says Shrestha. He adds that while the idea provides business opportunities to the farmers, it also saves him the expenses of opening and maintaining farms. SAF continues to get its supply of products from alternate locations even at times when a certain part of the country witnesses a problem. The company imparts trainings to enable farmers run their respective farms efficiently and adhere to quality standards set by the company.</div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Looking Ahead</strong></span></div>
<div>
Among its future plans, the company is continuously looking at integration efforts, reveals Shrestha. He hopes to reach fresh stores and ensure greater presence in retail over the next couple of years while also mulling over adding slaughtering and processing aspects of the livestock business. </div>
<div>
</div>
<div>
“We are also exploring the idea of launching retail outlets tentatively named Golden Fresh Mart which will have four components: poultry & meat products (includes eggs), dairy production, bakery products, and vegetables & fruits,” Shrestha says. He elaborates that the idea is to provide end consumers with an array of products under the same roof. He quickly adds though that it all depends on having like-minded partners who already hold an edge in their respective business segments. </div>
<div>
</div>
<div>
Shrestha always dreamt of running a volume based industry in a conventional manner and being able to make a difference. Success has come along the journey, he says and advises aspiring entrepreneurs to keep on striving and continue in believing one’s instincts.</div>',
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'comment' => 'Sir ma young 30 years ko xu malai business ko lagi boiler palnay plan garay ko xu but Sahi challa ra Sahi daana Sathma ma jasto yowa Ali pothsahan denay Sahi thau Vatina so ma tapai Patti thulo asha rakhi yo msg garay ko xu ..sathma bomber send garidenu hola Baki call ma...',
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<div>
</div>
<div>
<strong>--By Pinaki Roy</strong></div>
<div>
</div>
<table align="right" style="margin: 0px 0px 0px 10px;" width="25">
<tbody>
<tr>
<td>
<img alt="Satish Shrestha, MD, SAF" src="/userfiles/images/ss1%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 183px;" /></td>
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<div style="text-align: center;">
<strong>Satish Shrestha</strong>, MD, SAF</div>
</div>
</td>
</tr>
</tbody>
</table>
<div>
An initial investment of Rs 1 million made in 2001 was the first step towards making Shreenagar Agro Farm (SAF) Pvt Ltd the big name it is – a company with an estimated current net worth between Rs 500–600 million. Satish Shrestha, the Managing Director of SAF, entered the livestock business in 2001 while still working with the Citibank. A BCom graduate from the prestigious Sydenham College of Commerce and Economics in then Bombay, he worked as Relationship Manager at the Kathmandu office of Citibank from 1997 to 2002. </div>
<div>
</div>
<div>
Gems Poultry, an integrated farm spread over 15 ropanis of land in Gongabu, Kathmandu was looking for a partner. Shrestha took the opportunity to become a partner in the farm that comprised of a fish pond, a small feed making facility and a commercial broiler unit. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Decision Time</strong></span></div>
<div>
In 2002, Citibank decided to close down its office in Kathmandu and offered Shrestha a job at its office in Bangalore, India. While he was still pondering over the chance to relocate, his partner at Gems Poultry offered him to take over the company entirely. It got him thinking but eventually he decided to stay back and buy out the company. He paid the agreed amount over a period of three years and also renamed the enterprise as Gems Agro Livestock Industries Pvt Ltd. Having dabbled the banking job and the livestock business simultaneously for a year and taking over the company in full later helped Shrestha launch his flagship company – Shreenagar Agro Farm – in due course of time.</div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>The Company</strong></span></div>
<div>
Shreenagar Group comprises of three companies – Shreenagar Agro Farm Pvt Ltd, Sunaulo Agro Farm Pvt Ltd, and Gems Agro Livestock Industries Pvt Ltd. These companies have emerged as an agri-business conglomerate with activities ranging in Poultry Breeder Farming for broiler and layer, Hatchery for production of broiler and layer day-old-chicks, Feed Mill for production of mash and pellet feed for poultry & other livestock and Commercial Farming of broiler and layer as well as distribution of table eggs (regular and branded). </div>
<div>
</div>
<div>
SAF moved business to Butwal in 2006-07 due to space constraint in the capital, a result of massive urbanization, which was hindering the expansion of his industry. The company stands out due to its technological advancement, research, continuous investment, professionalism and adequate exposure when compared to its contemporaries in the domestic market. It employs 150 people at all its facilities put together.</div>
<div>
</div>
<div>
</div>
<table align="center" width="100">
<tbody>
<tr>
<td>
<img alt="Feed Mill of Shreenagar Agro Farm" src="/userfiles/images/ss2%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 550px; height: 368px;" /></td>
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<div style="text-align: center;">
Feed Mill of Shreenagar Agro Farm</div>
</div>
</td>
</tr>
</tbody>
</table>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Learning Curve</strong></span></div>
<div>
Shrestha makes regular visits to India for observing development in similar business areas. “I also visit Thailand often which is the heart of agri-business sector in this region,” he says. He also travels to Holland at regular intervals to update himself with technological advancements in the sector. He adds, “What has become obsolete in regions such as Europe is coming to our part of the world now.”While certain learnings are implemented immediately, some others are considered over a longer period of time, he says.</div>
<div>
</div>
<div>
Exposure to successful agri-business outlets abroad has taught the company to focus on bio security. It has ensured distance between its poultry units, cleaner environment, maintenance of hygiene protocols etc. Another important aspect is the placement of its various farms. For example, the growing flock is based in Butwal while the production flock is at Palpa. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong><img alt="golden Egg" src="/userfiles/images/ss3%20(Copy)(2).jpg" style="float: right; margin: 0px 0px 0px 10px; width: 160px; height: 197px;" />Golden Egg</strong></span></div>
<div>
Shrestha always knew there was a market for branded eggs in the country. “A cooking experience at my home kitchen sparked the idea of dating eggs to ensure fresh product for the consumers,” he informs. Around mid-2012, SAF launched ‘Golden Egg’ in containers that also mentioned the timeframe within which the eggs were required to be consumed. </div>
<div>
</div>
<div>
Golden Egg started with sales of 1,000 eggs per day which increased to 40,000 eggs per day in about a year-and-a-half’s time period. The company has now set a target to reach sales of 100,000 eggs per day by the end of 2014. Currently, Golden Egg is available in packs of 6, 12 and 30 eggs. The Golden Egg containers have the ‘best before’ dates on their covers and are sold via hundreds of retail outlets. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Sales Strategy</strong></span></div>
<div>
Having priced Golden Egg at a premium, SAF targeted consumers who were more likely to be quality conscious. Hence, the brand was introduced in department stores and various marts to begin with. The company is currently awaiting the results of a research on consumption trend of Golden Egg following which it will be selling branded eggs individually. The egg shells will be individually marked with Golden Egg stamp and available at the convenience stores and “kiraana pasals” as well. </div>
<div>
</div>
<div>
“Sourcing eggs from local farmers in various locations besides our own farm has multiple advantages,” says Shrestha. He adds that while the idea provides business opportunities to the farmers, it also saves him the expenses of opening and maintaining farms. SAF continues to get its supply of products from alternate locations even at times when a certain part of the country witnesses a problem. The company imparts trainings to enable farmers run their respective farms efficiently and adhere to quality standards set by the company.</div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Looking Ahead</strong></span></div>
<div>
Among its future plans, the company is continuously looking at integration efforts, reveals Shrestha. He hopes to reach fresh stores and ensure greater presence in retail over the next couple of years while also mulling over adding slaughtering and processing aspects of the livestock business. </div>
<div>
</div>
<div>
“We are also exploring the idea of launching retail outlets tentatively named Golden Fresh Mart which will have four components: poultry & meat products (includes eggs), dairy production, bakery products, and vegetables & fruits,” Shrestha says. He elaborates that the idea is to provide end consumers with an array of products under the same roof. He quickly adds though that it all depends on having like-minded partners who already hold an edge in their respective business segments. </div>
<div>
</div>
<div>
Shrestha always dreamt of running a volume based industry in a conventional manner and being able to make a difference. Success has come along the journey, he says and advises aspiring entrepreneurs to keep on striving and continue in believing one’s instincts.</div>',
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'description' => 'Caught between a plum banking job and entrepreneurship, Satish Shrestha chose the latter. A little over a dozen years later, he has not looked back and is a successful businessman in the making. Notwithstanding all the hardships that he courted along the way, he is glad to have pursued his instincts and believed in his dreams.',
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<img alt="Shreenagar Agro Farm (SAF) Pvt Ltd" src="/userfiles/images/ss%20(Copy)(3).jpg" style="width: 550px; height: 314px; margin-left: 10px; margin-right: 10px;" /></div>
<div>
</div>
<div>
<strong>--By Pinaki Roy</strong></div>
<div>
</div>
<table align="right" style="margin: 0px 0px 0px 10px;" width="25">
<tbody>
<tr>
<td>
<img alt="Satish Shrestha, MD, SAF" src="/userfiles/images/ss1%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 183px;" /></td>
</tr>
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<div style="text-align: center;">
<strong>Satish Shrestha</strong>, MD, SAF</div>
</div>
</td>
</tr>
</tbody>
</table>
<div>
An initial investment of Rs 1 million made in 2001 was the first step towards making Shreenagar Agro Farm (SAF) Pvt Ltd the big name it is – a company with an estimated current net worth between Rs 500–600 million. Satish Shrestha, the Managing Director of SAF, entered the livestock business in 2001 while still working with the Citibank. A BCom graduate from the prestigious Sydenham College of Commerce and Economics in then Bombay, he worked as Relationship Manager at the Kathmandu office of Citibank from 1997 to 2002. </div>
<div>
</div>
<div>
Gems Poultry, an integrated farm spread over 15 ropanis of land in Gongabu, Kathmandu was looking for a partner. Shrestha took the opportunity to become a partner in the farm that comprised of a fish pond, a small feed making facility and a commercial broiler unit. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Decision Time</strong></span></div>
<div>
In 2002, Citibank decided to close down its office in Kathmandu and offered Shrestha a job at its office in Bangalore, India. While he was still pondering over the chance to relocate, his partner at Gems Poultry offered him to take over the company entirely. It got him thinking but eventually he decided to stay back and buy out the company. He paid the agreed amount over a period of three years and also renamed the enterprise as Gems Agro Livestock Industries Pvt Ltd. Having dabbled the banking job and the livestock business simultaneously for a year and taking over the company in full later helped Shrestha launch his flagship company – Shreenagar Agro Farm – in due course of time.</div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>The Company</strong></span></div>
<div>
Shreenagar Group comprises of three companies – Shreenagar Agro Farm Pvt Ltd, Sunaulo Agro Farm Pvt Ltd, and Gems Agro Livestock Industries Pvt Ltd. These companies have emerged as an agri-business conglomerate with activities ranging in Poultry Breeder Farming for broiler and layer, Hatchery for production of broiler and layer day-old-chicks, Feed Mill for production of mash and pellet feed for poultry & other livestock and Commercial Farming of broiler and layer as well as distribution of table eggs (regular and branded). </div>
<div>
</div>
<div>
SAF moved business to Butwal in 2006-07 due to space constraint in the capital, a result of massive urbanization, which was hindering the expansion of his industry. The company stands out due to its technological advancement, research, continuous investment, professionalism and adequate exposure when compared to its contemporaries in the domestic market. It employs 150 people at all its facilities put together.</div>
<div>
</div>
<div>
</div>
<table align="center" width="100">
<tbody>
<tr>
<td>
<img alt="Feed Mill of Shreenagar Agro Farm" src="/userfiles/images/ss2%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 550px; height: 368px;" /></td>
</tr>
<tr>
<td bgcolor="#DDDDDD">
<div align="center">
<div style="text-align: center;">
Feed Mill of Shreenagar Agro Farm</div>
</div>
</td>
</tr>
</tbody>
</table>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Learning Curve</strong></span></div>
<div>
Shrestha makes regular visits to India for observing development in similar business areas. “I also visit Thailand often which is the heart of agri-business sector in this region,” he says. He also travels to Holland at regular intervals to update himself with technological advancements in the sector. He adds, “What has become obsolete in regions such as Europe is coming to our part of the world now.”While certain learnings are implemented immediately, some others are considered over a longer period of time, he says.</div>
<div>
</div>
<div>
Exposure to successful agri-business outlets abroad has taught the company to focus on bio security. It has ensured distance between its poultry units, cleaner environment, maintenance of hygiene protocols etc. Another important aspect is the placement of its various farms. For example, the growing flock is based in Butwal while the production flock is at Palpa. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong><img alt="golden Egg" src="/userfiles/images/ss3%20(Copy)(2).jpg" style="float: right; margin: 0px 0px 0px 10px; width: 160px; height: 197px;" />Golden Egg</strong></span></div>
<div>
Shrestha always knew there was a market for branded eggs in the country. “A cooking experience at my home kitchen sparked the idea of dating eggs to ensure fresh product for the consumers,” he informs. Around mid-2012, SAF launched ‘Golden Egg’ in containers that also mentioned the timeframe within which the eggs were required to be consumed. </div>
<div>
</div>
<div>
Golden Egg started with sales of 1,000 eggs per day which increased to 40,000 eggs per day in about a year-and-a-half’s time period. The company has now set a target to reach sales of 100,000 eggs per day by the end of 2014. Currently, Golden Egg is available in packs of 6, 12 and 30 eggs. The Golden Egg containers have the ‘best before’ dates on their covers and are sold via hundreds of retail outlets. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Sales Strategy</strong></span></div>
<div>
Having priced Golden Egg at a premium, SAF targeted consumers who were more likely to be quality conscious. Hence, the brand was introduced in department stores and various marts to begin with. The company is currently awaiting the results of a research on consumption trend of Golden Egg following which it will be selling branded eggs individually. The egg shells will be individually marked with Golden Egg stamp and available at the convenience stores and “kiraana pasals” as well. </div>
<div>
</div>
<div>
“Sourcing eggs from local farmers in various locations besides our own farm has multiple advantages,” says Shrestha. He adds that while the idea provides business opportunities to the farmers, it also saves him the expenses of opening and maintaining farms. SAF continues to get its supply of products from alternate locations even at times when a certain part of the country witnesses a problem. The company imparts trainings to enable farmers run their respective farms efficiently and adhere to quality standards set by the company.</div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Looking Ahead</strong></span></div>
<div>
Among its future plans, the company is continuously looking at integration efforts, reveals Shrestha. He hopes to reach fresh stores and ensure greater presence in retail over the next couple of years while also mulling over adding slaughtering and processing aspects of the livestock business. </div>
<div>
</div>
<div>
“We are also exploring the idea of launching retail outlets tentatively named Golden Fresh Mart which will have four components: poultry & meat products (includes eggs), dairy production, bakery products, and vegetables & fruits,” Shrestha says. He elaborates that the idea is to provide end consumers with an array of products under the same roof. He quickly adds though that it all depends on having like-minded partners who already hold an edge in their respective business segments. </div>
<div>
</div>
<div>
Shrestha always dreamt of running a volume based industry in a conventional manner and being able to make a difference. Success has come along the journey, he says and advises aspiring entrepreneurs to keep on striving and continue in believing one’s instincts.</div>',
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'description' => 'Caught between a plum banking job and entrepreneurship, Satish Shrestha chose the latter. A little over a dozen years later, he has not looked back and is a successful businessman in the making. Notwithstanding all the hardships that he courted along the way, he is glad to have pursued his instincts and believed in his dreams.',
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'comment' => 'Sir ma young 30 years ko xu malai business ko lagi boiler palnay plan garay ko xu but Sahi challa ra Sahi daana Sathma ma jasto yowa Ali pothsahan denay Sahi thau Vatina so ma tapai Patti thulo asha rakhi yo msg garay ko xu ..sathma bomber send garidenu hola Baki call ma...',
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Notice (8): Trying to access array offset on value of type null [APP/View/MagazineArticles/view.ctp, line 55]Code Context //find the group of logged user
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<img alt="Shreenagar Agro Farm (SAF) Pvt Ltd" src="/userfiles/images/ss%20(Copy)(3).jpg" style="width: 550px; height: 314px; margin-left: 10px; margin-right: 10px;" /></div>
<div>
</div>
<div>
<strong>--By Pinaki Roy</strong></div>
<div>
</div>
<table align="right" style="margin: 0px 0px 0px 10px;" width="25">
<tbody>
<tr>
<td>
<img alt="Satish Shrestha, MD, SAF" src="/userfiles/images/ss1%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 183px;" /></td>
</tr>
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<td bgcolor="#FFFFFF">
<div align="center">
<div style="text-align: center;">
<strong>Satish Shrestha</strong>, MD, SAF</div>
</div>
</td>
</tr>
</tbody>
</table>
<div>
An initial investment of Rs 1 million made in 2001 was the first step towards making Shreenagar Agro Farm (SAF) Pvt Ltd the big name it is – a company with an estimated current net worth between Rs 500–600 million. Satish Shrestha, the Managing Director of SAF, entered the livestock business in 2001 while still working with the Citibank. A BCom graduate from the prestigious Sydenham College of Commerce and Economics in then Bombay, he worked as Relationship Manager at the Kathmandu office of Citibank from 1997 to 2002. </div>
<div>
</div>
<div>
Gems Poultry, an integrated farm spread over 15 ropanis of land in Gongabu, Kathmandu was looking for a partner. Shrestha took the opportunity to become a partner in the farm that comprised of a fish pond, a small feed making facility and a commercial broiler unit. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Decision Time</strong></span></div>
<div>
In 2002, Citibank decided to close down its office in Kathmandu and offered Shrestha a job at its office in Bangalore, India. While he was still pondering over the chance to relocate, his partner at Gems Poultry offered him to take over the company entirely. It got him thinking but eventually he decided to stay back and buy out the company. He paid the agreed amount over a period of three years and also renamed the enterprise as Gems Agro Livestock Industries Pvt Ltd. Having dabbled the banking job and the livestock business simultaneously for a year and taking over the company in full later helped Shrestha launch his flagship company – Shreenagar Agro Farm – in due course of time.</div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>The Company</strong></span></div>
<div>
Shreenagar Group comprises of three companies – Shreenagar Agro Farm Pvt Ltd, Sunaulo Agro Farm Pvt Ltd, and Gems Agro Livestock Industries Pvt Ltd. These companies have emerged as an agri-business conglomerate with activities ranging in Poultry Breeder Farming for broiler and layer, Hatchery for production of broiler and layer day-old-chicks, Feed Mill for production of mash and pellet feed for poultry & other livestock and Commercial Farming of broiler and layer as well as distribution of table eggs (regular and branded). </div>
<div>
</div>
<div>
SAF moved business to Butwal in 2006-07 due to space constraint in the capital, a result of massive urbanization, which was hindering the expansion of his industry. The company stands out due to its technological advancement, research, continuous investment, professionalism and adequate exposure when compared to its contemporaries in the domestic market. It employs 150 people at all its facilities put together.</div>
<div>
</div>
<div>
</div>
<table align="center" width="100">
<tbody>
<tr>
<td>
<img alt="Feed Mill of Shreenagar Agro Farm" src="/userfiles/images/ss2%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 550px; height: 368px;" /></td>
</tr>
<tr>
<td bgcolor="#DDDDDD">
<div align="center">
<div style="text-align: center;">
Feed Mill of Shreenagar Agro Farm</div>
</div>
</td>
</tr>
</tbody>
</table>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Learning Curve</strong></span></div>
<div>
Shrestha makes regular visits to India for observing development in similar business areas. “I also visit Thailand often which is the heart of agri-business sector in this region,” he says. He also travels to Holland at regular intervals to update himself with technological advancements in the sector. He adds, “What has become obsolete in regions such as Europe is coming to our part of the world now.”While certain learnings are implemented immediately, some others are considered over a longer period of time, he says.</div>
<div>
</div>
<div>
Exposure to successful agri-business outlets abroad has taught the company to focus on bio security. It has ensured distance between its poultry units, cleaner environment, maintenance of hygiene protocols etc. Another important aspect is the placement of its various farms. For example, the growing flock is based in Butwal while the production flock is at Palpa. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong><img alt="golden Egg" src="/userfiles/images/ss3%20(Copy)(2).jpg" style="float: right; margin: 0px 0px 0px 10px; width: 160px; height: 197px;" />Golden Egg</strong></span></div>
<div>
Shrestha always knew there was a market for branded eggs in the country. “A cooking experience at my home kitchen sparked the idea of dating eggs to ensure fresh product for the consumers,” he informs. Around mid-2012, SAF launched ‘Golden Egg’ in containers that also mentioned the timeframe within which the eggs were required to be consumed. </div>
<div>
</div>
<div>
Golden Egg started with sales of 1,000 eggs per day which increased to 40,000 eggs per day in about a year-and-a-half’s time period. The company has now set a target to reach sales of 100,000 eggs per day by the end of 2014. Currently, Golden Egg is available in packs of 6, 12 and 30 eggs. The Golden Egg containers have the ‘best before’ dates on their covers and are sold via hundreds of retail outlets. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Sales Strategy</strong></span></div>
<div>
Having priced Golden Egg at a premium, SAF targeted consumers who were more likely to be quality conscious. Hence, the brand was introduced in department stores and various marts to begin with. The company is currently awaiting the results of a research on consumption trend of Golden Egg following which it will be selling branded eggs individually. The egg shells will be individually marked with Golden Egg stamp and available at the convenience stores and “kiraana pasals” as well. </div>
<div>
</div>
<div>
“Sourcing eggs from local farmers in various locations besides our own farm has multiple advantages,” says Shrestha. He adds that while the idea provides business opportunities to the farmers, it also saves him the expenses of opening and maintaining farms. SAF continues to get its supply of products from alternate locations even at times when a certain part of the country witnesses a problem. The company imparts trainings to enable farmers run their respective farms efficiently and adhere to quality standards set by the company.</div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Looking Ahead</strong></span></div>
<div>
Among its future plans, the company is continuously looking at integration efforts, reveals Shrestha. He hopes to reach fresh stores and ensure greater presence in retail over the next couple of years while also mulling over adding slaughtering and processing aspects of the livestock business. </div>
<div>
</div>
<div>
“We are also exploring the idea of launching retail outlets tentatively named Golden Fresh Mart which will have four components: poultry & meat products (includes eggs), dairy production, bakery products, and vegetables & fruits,” Shrestha says. He elaborates that the idea is to provide end consumers with an array of products under the same roof. He quickly adds though that it all depends on having like-minded partners who already hold an edge in their respective business segments. </div>
<div>
</div>
<div>
Shrestha always dreamt of running a volume based industry in a conventional manner and being able to make a difference. Success has come along the journey, he says and advises aspiring entrepreneurs to keep on striving and continue in believing one’s instincts.</div>',
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'description' => 'Caught between a plum banking job and entrepreneurship, Satish Shrestha chose the latter. A little over a dozen years later, he has not looked back and is a successful businessman in the making. Notwithstanding all the hardships that he courted along the way, he is glad to have pursued his instincts and believed in his dreams.',
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<img alt="Shreenagar Agro Farm (SAF) Pvt Ltd" src="/userfiles/images/ss%20(Copy)(3).jpg" style="width: 550px; height: 314px; margin-left: 10px; margin-right: 10px;" /></div>
<div>
</div>
<div>
<strong>--By Pinaki Roy</strong></div>
<div>
</div>
<table align="right" style="margin: 0px 0px 0px 10px;" width="25">
<tbody>
<tr>
<td>
<img alt="Satish Shrestha, MD, SAF" src="/userfiles/images/ss1%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 183px;" /></td>
</tr>
<tr>
<td bgcolor="#FFFFFF">
<div align="center">
<div style="text-align: center;">
<strong>Satish Shrestha</strong>, MD, SAF</div>
</div>
</td>
</tr>
</tbody>
</table>
<div>
An initial investment of Rs 1 million made in 2001 was the first step towards making Shreenagar Agro Farm (SAF) Pvt Ltd the big name it is – a company with an estimated current net worth between Rs 500–600 million. Satish Shrestha, the Managing Director of SAF, entered the livestock business in 2001 while still working with the Citibank. A BCom graduate from the prestigious Sydenham College of Commerce and Economics in then Bombay, he worked as Relationship Manager at the Kathmandu office of Citibank from 1997 to 2002. </div>
<div>
</div>
<div>
Gems Poultry, an integrated farm spread over 15 ropanis of land in Gongabu, Kathmandu was looking for a partner. Shrestha took the opportunity to become a partner in the farm that comprised of a fish pond, a small feed making facility and a commercial broiler unit. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Decision Time</strong></span></div>
<div>
In 2002, Citibank decided to close down its office in Kathmandu and offered Shrestha a job at its office in Bangalore, India. While he was still pondering over the chance to relocate, his partner at Gems Poultry offered him to take over the company entirely. It got him thinking but eventually he decided to stay back and buy out the company. He paid the agreed amount over a period of three years and also renamed the enterprise as Gems Agro Livestock Industries Pvt Ltd. Having dabbled the banking job and the livestock business simultaneously for a year and taking over the company in full later helped Shrestha launch his flagship company – Shreenagar Agro Farm – in due course of time.</div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>The Company</strong></span></div>
<div>
Shreenagar Group comprises of three companies – Shreenagar Agro Farm Pvt Ltd, Sunaulo Agro Farm Pvt Ltd, and Gems Agro Livestock Industries Pvt Ltd. These companies have emerged as an agri-business conglomerate with activities ranging in Poultry Breeder Farming for broiler and layer, Hatchery for production of broiler and layer day-old-chicks, Feed Mill for production of mash and pellet feed for poultry & other livestock and Commercial Farming of broiler and layer as well as distribution of table eggs (regular and branded). </div>
<div>
</div>
<div>
SAF moved business to Butwal in 2006-07 due to space constraint in the capital, a result of massive urbanization, which was hindering the expansion of his industry. The company stands out due to its technological advancement, research, continuous investment, professionalism and adequate exposure when compared to its contemporaries in the domestic market. It employs 150 people at all its facilities put together.</div>
<div>
</div>
<div>
</div>
<table align="center" width="100">
<tbody>
<tr>
<td>
<img alt="Feed Mill of Shreenagar Agro Farm" src="/userfiles/images/ss2%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 550px; height: 368px;" /></td>
</tr>
<tr>
<td bgcolor="#DDDDDD">
<div align="center">
<div style="text-align: center;">
Feed Mill of Shreenagar Agro Farm</div>
</div>
</td>
</tr>
</tbody>
</table>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Learning Curve</strong></span></div>
<div>
Shrestha makes regular visits to India for observing development in similar business areas. “I also visit Thailand often which is the heart of agri-business sector in this region,” he says. He also travels to Holland at regular intervals to update himself with technological advancements in the sector. He adds, “What has become obsolete in regions such as Europe is coming to our part of the world now.”While certain learnings are implemented immediately, some others are considered over a longer period of time, he says.</div>
<div>
</div>
<div>
Exposure to successful agri-business outlets abroad has taught the company to focus on bio security. It has ensured distance between its poultry units, cleaner environment, maintenance of hygiene protocols etc. Another important aspect is the placement of its various farms. For example, the growing flock is based in Butwal while the production flock is at Palpa. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong><img alt="golden Egg" src="/userfiles/images/ss3%20(Copy)(2).jpg" style="float: right; margin: 0px 0px 0px 10px; width: 160px; height: 197px;" />Golden Egg</strong></span></div>
<div>
Shrestha always knew there was a market for branded eggs in the country. “A cooking experience at my home kitchen sparked the idea of dating eggs to ensure fresh product for the consumers,” he informs. Around mid-2012, SAF launched ‘Golden Egg’ in containers that also mentioned the timeframe within which the eggs were required to be consumed. </div>
<div>
</div>
<div>
Golden Egg started with sales of 1,000 eggs per day which increased to 40,000 eggs per day in about a year-and-a-half’s time period. The company has now set a target to reach sales of 100,000 eggs per day by the end of 2014. Currently, Golden Egg is available in packs of 6, 12 and 30 eggs. The Golden Egg containers have the ‘best before’ dates on their covers and are sold via hundreds of retail outlets. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Sales Strategy</strong></span></div>
<div>
Having priced Golden Egg at a premium, SAF targeted consumers who were more likely to be quality conscious. Hence, the brand was introduced in department stores and various marts to begin with. The company is currently awaiting the results of a research on consumption trend of Golden Egg following which it will be selling branded eggs individually. The egg shells will be individually marked with Golden Egg stamp and available at the convenience stores and “kiraana pasals” as well. </div>
<div>
</div>
<div>
“Sourcing eggs from local farmers in various locations besides our own farm has multiple advantages,” says Shrestha. He adds that while the idea provides business opportunities to the farmers, it also saves him the expenses of opening and maintaining farms. SAF continues to get its supply of products from alternate locations even at times when a certain part of the country witnesses a problem. The company imparts trainings to enable farmers run their respective farms efficiently and adhere to quality standards set by the company.</div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Looking Ahead</strong></span></div>
<div>
Among its future plans, the company is continuously looking at integration efforts, reveals Shrestha. He hopes to reach fresh stores and ensure greater presence in retail over the next couple of years while also mulling over adding slaughtering and processing aspects of the livestock business. </div>
<div>
</div>
<div>
“We are also exploring the idea of launching retail outlets tentatively named Golden Fresh Mart which will have four components: poultry & meat products (includes eggs), dairy production, bakery products, and vegetables & fruits,” Shrestha says. He elaborates that the idea is to provide end consumers with an array of products under the same roof. He quickly adds though that it all depends on having like-minded partners who already hold an edge in their respective business segments. </div>
<div>
</div>
<div>
Shrestha always dreamt of running a volume based industry in a conventional manner and being able to make a difference. Success has come along the journey, he says and advises aspiring entrepreneurs to keep on striving and continue in believing one’s instincts.</div>',
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'description' => 'Caught between a plum banking job and entrepreneurship, Satish Shrestha chose the latter. A little over a dozen years later, he has not looked back and is a successful businessman in the making. Notwithstanding all the hardships that he courted along the way, he is glad to have pursued his instincts and believed in his dreams.',
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'comment' => 'Sir ma young 30 years ko xu malai business ko lagi boiler palnay plan garay ko xu but Sahi challa ra Sahi daana Sathma ma jasto yowa Ali pothsahan denay Sahi thau Vatina so ma tapai Patti thulo asha rakhi yo msg garay ko xu ..sathma bomber send garidenu hola Baki call ma...',
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include - APP/View/MagazineArticles/view.ctp, line 55
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[main] - APP/webroot/index.php, line 117
Notice (8): Undefined index: summary [APP/View/MagazineArticles/view.ctp, line 62]Code Context<?php
echo $this->Html->meta(array('name' => 'description', 'type' => 'meta', 'content' => $magazineArticle['MagazineArticle']['summary']), null, array('inline' => false));?>
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<img alt="Shreenagar Agro Farm (SAF) Pvt Ltd" src="/userfiles/images/ss%20(Copy)(3).jpg" style="width: 550px; height: 314px; margin-left: 10px; margin-right: 10px;" /></div>
<div>
</div>
<div>
<strong>--By Pinaki Roy</strong></div>
<div>
</div>
<table align="right" style="margin: 0px 0px 0px 10px;" width="25">
<tbody>
<tr>
<td>
<img alt="Satish Shrestha, MD, SAF" src="/userfiles/images/ss1%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 183px;" /></td>
</tr>
<tr>
<td bgcolor="#FFFFFF">
<div align="center">
<div style="text-align: center;">
<strong>Satish Shrestha</strong>, MD, SAF</div>
</div>
</td>
</tr>
</tbody>
</table>
<div>
An initial investment of Rs 1 million made in 2001 was the first step towards making Shreenagar Agro Farm (SAF) Pvt Ltd the big name it is – a company with an estimated current net worth between Rs 500–600 million. Satish Shrestha, the Managing Director of SAF, entered the livestock business in 2001 while still working with the Citibank. A BCom graduate from the prestigious Sydenham College of Commerce and Economics in then Bombay, he worked as Relationship Manager at the Kathmandu office of Citibank from 1997 to 2002. </div>
<div>
</div>
<div>
Gems Poultry, an integrated farm spread over 15 ropanis of land in Gongabu, Kathmandu was looking for a partner. Shrestha took the opportunity to become a partner in the farm that comprised of a fish pond, a small feed making facility and a commercial broiler unit. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Decision Time</strong></span></div>
<div>
In 2002, Citibank decided to close down its office in Kathmandu and offered Shrestha a job at its office in Bangalore, India. While he was still pondering over the chance to relocate, his partner at Gems Poultry offered him to take over the company entirely. It got him thinking but eventually he decided to stay back and buy out the company. He paid the agreed amount over a period of three years and also renamed the enterprise as Gems Agro Livestock Industries Pvt Ltd. Having dabbled the banking job and the livestock business simultaneously for a year and taking over the company in full later helped Shrestha launch his flagship company – Shreenagar Agro Farm – in due course of time.</div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>The Company</strong></span></div>
<div>
Shreenagar Group comprises of three companies – Shreenagar Agro Farm Pvt Ltd, Sunaulo Agro Farm Pvt Ltd, and Gems Agro Livestock Industries Pvt Ltd. These companies have emerged as an agri-business conglomerate with activities ranging in Poultry Breeder Farming for broiler and layer, Hatchery for production of broiler and layer day-old-chicks, Feed Mill for production of mash and pellet feed for poultry & other livestock and Commercial Farming of broiler and layer as well as distribution of table eggs (regular and branded). </div>
<div>
</div>
<div>
SAF moved business to Butwal in 2006-07 due to space constraint in the capital, a result of massive urbanization, which was hindering the expansion of his industry. The company stands out due to its technological advancement, research, continuous investment, professionalism and adequate exposure when compared to its contemporaries in the domestic market. It employs 150 people at all its facilities put together.</div>
<div>
</div>
<div>
</div>
<table align="center" width="100">
<tbody>
<tr>
<td>
<img alt="Feed Mill of Shreenagar Agro Farm" src="/userfiles/images/ss2%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 550px; height: 368px;" /></td>
</tr>
<tr>
<td bgcolor="#DDDDDD">
<div align="center">
<div style="text-align: center;">
Feed Mill of Shreenagar Agro Farm</div>
</div>
</td>
</tr>
</tbody>
</table>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Learning Curve</strong></span></div>
<div>
Shrestha makes regular visits to India for observing development in similar business areas. “I also visit Thailand often which is the heart of agri-business sector in this region,” he says. He also travels to Holland at regular intervals to update himself with technological advancements in the sector. He adds, “What has become obsolete in regions such as Europe is coming to our part of the world now.”While certain learnings are implemented immediately, some others are considered over a longer period of time, he says.</div>
<div>
</div>
<div>
Exposure to successful agri-business outlets abroad has taught the company to focus on bio security. It has ensured distance between its poultry units, cleaner environment, maintenance of hygiene protocols etc. Another important aspect is the placement of its various farms. For example, the growing flock is based in Butwal while the production flock is at Palpa. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong><img alt="golden Egg" src="/userfiles/images/ss3%20(Copy)(2).jpg" style="float: right; margin: 0px 0px 0px 10px; width: 160px; height: 197px;" />Golden Egg</strong></span></div>
<div>
Shrestha always knew there was a market for branded eggs in the country. “A cooking experience at my home kitchen sparked the idea of dating eggs to ensure fresh product for the consumers,” he informs. Around mid-2012, SAF launched ‘Golden Egg’ in containers that also mentioned the timeframe within which the eggs were required to be consumed. </div>
<div>
</div>
<div>
Golden Egg started with sales of 1,000 eggs per day which increased to 40,000 eggs per day in about a year-and-a-half’s time period. The company has now set a target to reach sales of 100,000 eggs per day by the end of 2014. Currently, Golden Egg is available in packs of 6, 12 and 30 eggs. The Golden Egg containers have the ‘best before’ dates on their covers and are sold via hundreds of retail outlets. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Sales Strategy</strong></span></div>
<div>
Having priced Golden Egg at a premium, SAF targeted consumers who were more likely to be quality conscious. Hence, the brand was introduced in department stores and various marts to begin with. The company is currently awaiting the results of a research on consumption trend of Golden Egg following which it will be selling branded eggs individually. The egg shells will be individually marked with Golden Egg stamp and available at the convenience stores and “kiraana pasals” as well. </div>
<div>
</div>
<div>
“Sourcing eggs from local farmers in various locations besides our own farm has multiple advantages,” says Shrestha. He adds that while the idea provides business opportunities to the farmers, it also saves him the expenses of opening and maintaining farms. SAF continues to get its supply of products from alternate locations even at times when a certain part of the country witnesses a problem. The company imparts trainings to enable farmers run their respective farms efficiently and adhere to quality standards set by the company.</div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Looking Ahead</strong></span></div>
<div>
Among its future plans, the company is continuously looking at integration efforts, reveals Shrestha. He hopes to reach fresh stores and ensure greater presence in retail over the next couple of years while also mulling over adding slaughtering and processing aspects of the livestock business. </div>
<div>
</div>
<div>
“We are also exploring the idea of launching retail outlets tentatively named Golden Fresh Mart which will have four components: poultry & meat products (includes eggs), dairy production, bakery products, and vegetables & fruits,” Shrestha says. He elaborates that the idea is to provide end consumers with an array of products under the same roof. He quickly adds though that it all depends on having like-minded partners who already hold an edge in their respective business segments. </div>
<div>
</div>
<div>
Shrestha always dreamt of running a volume based industry in a conventional manner and being able to make a difference. Success has come along the journey, he says and advises aspiring entrepreneurs to keep on striving and continue in believing one’s instincts.</div>',
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<div>
</div>
<div>
<strong>--By Pinaki Roy</strong></div>
<div>
</div>
<table align="right" style="margin: 0px 0px 0px 10px;" width="25">
<tbody>
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<td>
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<div style="text-align: center;">
<strong>Satish Shrestha</strong>, MD, SAF</div>
</div>
</td>
</tr>
</tbody>
</table>
<div>
An initial investment of Rs 1 million made in 2001 was the first step towards making Shreenagar Agro Farm (SAF) Pvt Ltd the big name it is – a company with an estimated current net worth between Rs 500–600 million. Satish Shrestha, the Managing Director of SAF, entered the livestock business in 2001 while still working with the Citibank. A BCom graduate from the prestigious Sydenham College of Commerce and Economics in then Bombay, he worked as Relationship Manager at the Kathmandu office of Citibank from 1997 to 2002. </div>
<div>
</div>
<div>
Gems Poultry, an integrated farm spread over 15 ropanis of land in Gongabu, Kathmandu was looking for a partner. Shrestha took the opportunity to become a partner in the farm that comprised of a fish pond, a small feed making facility and a commercial broiler unit. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Decision Time</strong></span></div>
<div>
In 2002, Citibank decided to close down its office in Kathmandu and offered Shrestha a job at its office in Bangalore, India. While he was still pondering over the chance to relocate, his partner at Gems Poultry offered him to take over the company entirely. It got him thinking but eventually he decided to stay back and buy out the company. He paid the agreed amount over a period of three years and also renamed the enterprise as Gems Agro Livestock Industries Pvt Ltd. Having dabbled the banking job and the livestock business simultaneously for a year and taking over the company in full later helped Shrestha launch his flagship company – Shreenagar Agro Farm – in due course of time.</div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>The Company</strong></span></div>
<div>
Shreenagar Group comprises of three companies – Shreenagar Agro Farm Pvt Ltd, Sunaulo Agro Farm Pvt Ltd, and Gems Agro Livestock Industries Pvt Ltd. These companies have emerged as an agri-business conglomerate with activities ranging in Poultry Breeder Farming for broiler and layer, Hatchery for production of broiler and layer day-old-chicks, Feed Mill for production of mash and pellet feed for poultry & other livestock and Commercial Farming of broiler and layer as well as distribution of table eggs (regular and branded). </div>
<div>
</div>
<div>
SAF moved business to Butwal in 2006-07 due to space constraint in the capital, a result of massive urbanization, which was hindering the expansion of his industry. The company stands out due to its technological advancement, research, continuous investment, professionalism and adequate exposure when compared to its contemporaries in the domestic market. It employs 150 people at all its facilities put together.</div>
<div>
</div>
<div>
</div>
<table align="center" width="100">
<tbody>
<tr>
<td>
<img alt="Feed Mill of Shreenagar Agro Farm" src="/userfiles/images/ss2%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 550px; height: 368px;" /></td>
</tr>
<tr>
<td bgcolor="#DDDDDD">
<div align="center">
<div style="text-align: center;">
Feed Mill of Shreenagar Agro Farm</div>
</div>
</td>
</tr>
</tbody>
</table>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Learning Curve</strong></span></div>
<div>
Shrestha makes regular visits to India for observing development in similar business areas. “I also visit Thailand often which is the heart of agri-business sector in this region,” he says. He also travels to Holland at regular intervals to update himself with technological advancements in the sector. He adds, “What has become obsolete in regions such as Europe is coming to our part of the world now.”While certain learnings are implemented immediately, some others are considered over a longer period of time, he says.</div>
<div>
</div>
<div>
Exposure to successful agri-business outlets abroad has taught the company to focus on bio security. It has ensured distance between its poultry units, cleaner environment, maintenance of hygiene protocols etc. Another important aspect is the placement of its various farms. For example, the growing flock is based in Butwal while the production flock is at Palpa. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong><img alt="golden Egg" src="/userfiles/images/ss3%20(Copy)(2).jpg" style="float: right; margin: 0px 0px 0px 10px; width: 160px; height: 197px;" />Golden Egg</strong></span></div>
<div>
Shrestha always knew there was a market for branded eggs in the country. “A cooking experience at my home kitchen sparked the idea of dating eggs to ensure fresh product for the consumers,” he informs. Around mid-2012, SAF launched ‘Golden Egg’ in containers that also mentioned the timeframe within which the eggs were required to be consumed. </div>
<div>
</div>
<div>
Golden Egg started with sales of 1,000 eggs per day which increased to 40,000 eggs per day in about a year-and-a-half’s time period. The company has now set a target to reach sales of 100,000 eggs per day by the end of 2014. Currently, Golden Egg is available in packs of 6, 12 and 30 eggs. The Golden Egg containers have the ‘best before’ dates on their covers and are sold via hundreds of retail outlets. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Sales Strategy</strong></span></div>
<div>
Having priced Golden Egg at a premium, SAF targeted consumers who were more likely to be quality conscious. Hence, the brand was introduced in department stores and various marts to begin with. The company is currently awaiting the results of a research on consumption trend of Golden Egg following which it will be selling branded eggs individually. The egg shells will be individually marked with Golden Egg stamp and available at the convenience stores and “kiraana pasals” as well. </div>
<div>
</div>
<div>
“Sourcing eggs from local farmers in various locations besides our own farm has multiple advantages,” says Shrestha. He adds that while the idea provides business opportunities to the farmers, it also saves him the expenses of opening and maintaining farms. SAF continues to get its supply of products from alternate locations even at times when a certain part of the country witnesses a problem. The company imparts trainings to enable farmers run their respective farms efficiently and adhere to quality standards set by the company.</div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Looking Ahead</strong></span></div>
<div>
Among its future plans, the company is continuously looking at integration efforts, reveals Shrestha. He hopes to reach fresh stores and ensure greater presence in retail over the next couple of years while also mulling over adding slaughtering and processing aspects of the livestock business. </div>
<div>
</div>
<div>
“We are also exploring the idea of launching retail outlets tentatively named Golden Fresh Mart which will have four components: poultry & meat products (includes eggs), dairy production, bakery products, and vegetables & fruits,” Shrestha says. He elaborates that the idea is to provide end consumers with an array of products under the same roof. He quickly adds though that it all depends on having like-minded partners who already hold an edge in their respective business segments. </div>
<div>
</div>
<div>
Shrestha always dreamt of running a volume based industry in a conventional manner and being able to make a difference. Success has come along the journey, he says and advises aspiring entrepreneurs to keep on striving and continue in believing one’s instincts.</div>',
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'description' => 'Caught between a plum banking job and entrepreneurship, Satish Shrestha chose the latter. A little over a dozen years later, he has not looked back and is a successful businessman in the making. Notwithstanding all the hardships that he courted along the way, he is glad to have pursued his instincts and believed in his dreams.',
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'comment' => 'Sir ma young 30 years ko xu malai business ko lagi boiler palnay plan garay ko xu but Sahi challa ra Sahi daana Sathma ma jasto yowa Ali pothsahan denay Sahi thau Vatina so ma tapai Patti thulo asha rakhi yo msg garay ko xu ..sathma bomber send garidenu hola Baki call ma...',
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include - APP/View/MagazineArticles/view.ctp, line 62
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View::_render() - CORE/Cake/View/View.php, line 933
View::render() - CORE/Cake/View/View.php, line 473
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Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
[main] - APP/webroot/index.php, line 117
Notice (8): Undefined index: summary [APP/View/MagazineArticles/view.ctp, line 68]Code Context echo $this->Html->meta(array('property' => 'og:title', 'type' => 'meta', 'content' => $magazineArticle['MagazineArticle']['title']), null, array('inline' => false));?>
<?php
echo $this->Html->meta(array('property' => 'og:description', 'type' => 'meta', 'content' => $magazineArticle['MagazineArticle']['summary']), null, array('inline' => false));?>
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<img alt="Shreenagar Agro Farm (SAF) Pvt Ltd" src="/userfiles/images/ss%20(Copy)(3).jpg" style="width: 550px; height: 314px; margin-left: 10px; margin-right: 10px;" /></div>
<div>
</div>
<div>
<strong>--By Pinaki Roy</strong></div>
<div>
</div>
<table align="right" style="margin: 0px 0px 0px 10px;" width="25">
<tbody>
<tr>
<td>
<img alt="Satish Shrestha, MD, SAF" src="/userfiles/images/ss1%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 183px;" /></td>
</tr>
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<td bgcolor="#FFFFFF">
<div align="center">
<div style="text-align: center;">
<strong>Satish Shrestha</strong>, MD, SAF</div>
</div>
</td>
</tr>
</tbody>
</table>
<div>
An initial investment of Rs 1 million made in 2001 was the first step towards making Shreenagar Agro Farm (SAF) Pvt Ltd the big name it is – a company with an estimated current net worth between Rs 500–600 million. Satish Shrestha, the Managing Director of SAF, entered the livestock business in 2001 while still working with the Citibank. A BCom graduate from the prestigious Sydenham College of Commerce and Economics in then Bombay, he worked as Relationship Manager at the Kathmandu office of Citibank from 1997 to 2002. </div>
<div>
</div>
<div>
Gems Poultry, an integrated farm spread over 15 ropanis of land in Gongabu, Kathmandu was looking for a partner. Shrestha took the opportunity to become a partner in the farm that comprised of a fish pond, a small feed making facility and a commercial broiler unit. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Decision Time</strong></span></div>
<div>
In 2002, Citibank decided to close down its office in Kathmandu and offered Shrestha a job at its office in Bangalore, India. While he was still pondering over the chance to relocate, his partner at Gems Poultry offered him to take over the company entirely. It got him thinking but eventually he decided to stay back and buy out the company. He paid the agreed amount over a period of three years and also renamed the enterprise as Gems Agro Livestock Industries Pvt Ltd. Having dabbled the banking job and the livestock business simultaneously for a year and taking over the company in full later helped Shrestha launch his flagship company – Shreenagar Agro Farm – in due course of time.</div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>The Company</strong></span></div>
<div>
Shreenagar Group comprises of three companies – Shreenagar Agro Farm Pvt Ltd, Sunaulo Agro Farm Pvt Ltd, and Gems Agro Livestock Industries Pvt Ltd. These companies have emerged as an agri-business conglomerate with activities ranging in Poultry Breeder Farming for broiler and layer, Hatchery for production of broiler and layer day-old-chicks, Feed Mill for production of mash and pellet feed for poultry & other livestock and Commercial Farming of broiler and layer as well as distribution of table eggs (regular and branded). </div>
<div>
</div>
<div>
SAF moved business to Butwal in 2006-07 due to space constraint in the capital, a result of massive urbanization, which was hindering the expansion of his industry. The company stands out due to its technological advancement, research, continuous investment, professionalism and adequate exposure when compared to its contemporaries in the domestic market. It employs 150 people at all its facilities put together.</div>
<div>
</div>
<div>
</div>
<table align="center" width="100">
<tbody>
<tr>
<td>
<img alt="Feed Mill of Shreenagar Agro Farm" src="/userfiles/images/ss2%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 550px; height: 368px;" /></td>
</tr>
<tr>
<td bgcolor="#DDDDDD">
<div align="center">
<div style="text-align: center;">
Feed Mill of Shreenagar Agro Farm</div>
</div>
</td>
</tr>
</tbody>
</table>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Learning Curve</strong></span></div>
<div>
Shrestha makes regular visits to India for observing development in similar business areas. “I also visit Thailand often which is the heart of agri-business sector in this region,” he says. He also travels to Holland at regular intervals to update himself with technological advancements in the sector. He adds, “What has become obsolete in regions such as Europe is coming to our part of the world now.”While certain learnings are implemented immediately, some others are considered over a longer period of time, he says.</div>
<div>
</div>
<div>
Exposure to successful agri-business outlets abroad has taught the company to focus on bio security. It has ensured distance between its poultry units, cleaner environment, maintenance of hygiene protocols etc. Another important aspect is the placement of its various farms. For example, the growing flock is based in Butwal while the production flock is at Palpa. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong><img alt="golden Egg" src="/userfiles/images/ss3%20(Copy)(2).jpg" style="float: right; margin: 0px 0px 0px 10px; width: 160px; height: 197px;" />Golden Egg</strong></span></div>
<div>
Shrestha always knew there was a market for branded eggs in the country. “A cooking experience at my home kitchen sparked the idea of dating eggs to ensure fresh product for the consumers,” he informs. Around mid-2012, SAF launched ‘Golden Egg’ in containers that also mentioned the timeframe within which the eggs were required to be consumed. </div>
<div>
</div>
<div>
Golden Egg started with sales of 1,000 eggs per day which increased to 40,000 eggs per day in about a year-and-a-half’s time period. The company has now set a target to reach sales of 100,000 eggs per day by the end of 2014. Currently, Golden Egg is available in packs of 6, 12 and 30 eggs. The Golden Egg containers have the ‘best before’ dates on their covers and are sold via hundreds of retail outlets. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Sales Strategy</strong></span></div>
<div>
Having priced Golden Egg at a premium, SAF targeted consumers who were more likely to be quality conscious. Hence, the brand was introduced in department stores and various marts to begin with. The company is currently awaiting the results of a research on consumption trend of Golden Egg following which it will be selling branded eggs individually. The egg shells will be individually marked with Golden Egg stamp and available at the convenience stores and “kiraana pasals” as well. </div>
<div>
</div>
<div>
“Sourcing eggs from local farmers in various locations besides our own farm has multiple advantages,” says Shrestha. He adds that while the idea provides business opportunities to the farmers, it also saves him the expenses of opening and maintaining farms. SAF continues to get its supply of products from alternate locations even at times when a certain part of the country witnesses a problem. The company imparts trainings to enable farmers run their respective farms efficiently and adhere to quality standards set by the company.</div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Looking Ahead</strong></span></div>
<div>
Among its future plans, the company is continuously looking at integration efforts, reveals Shrestha. He hopes to reach fresh stores and ensure greater presence in retail over the next couple of years while also mulling over adding slaughtering and processing aspects of the livestock business. </div>
<div>
</div>
<div>
“We are also exploring the idea of launching retail outlets tentatively named Golden Fresh Mart which will have four components: poultry & meat products (includes eggs), dairy production, bakery products, and vegetables & fruits,” Shrestha says. He elaborates that the idea is to provide end consumers with an array of products under the same roof. He quickly adds though that it all depends on having like-minded partners who already hold an edge in their respective business segments. </div>
<div>
</div>
<div>
Shrestha always dreamt of running a volume based industry in a conventional manner and being able to make a difference. Success has come along the journey, he says and advises aspiring entrepreneurs to keep on striving and continue in believing one’s instincts.</div>',
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'description' => 'Caught between a plum banking job and entrepreneurship, Satish Shrestha chose the latter. A little over a dozen years later, he has not looked back and is a successful businessman in the making. Notwithstanding all the hardships that he courted along the way, he is glad to have pursued his instincts and believed in his dreams.',
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<img alt="Shreenagar Agro Farm (SAF) Pvt Ltd" src="/userfiles/images/ss%20(Copy)(3).jpg" style="width: 550px; height: 314px; margin-left: 10px; margin-right: 10px;" /></div>
<div>
</div>
<div>
<strong>--By Pinaki Roy</strong></div>
<div>
</div>
<table align="right" style="margin: 0px 0px 0px 10px;" width="25">
<tbody>
<tr>
<td>
<img alt="Satish Shrestha, MD, SAF" src="/userfiles/images/ss1%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 183px;" /></td>
</tr>
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<td bgcolor="#FFFFFF">
<div align="center">
<div style="text-align: center;">
<strong>Satish Shrestha</strong>, MD, SAF</div>
</div>
</td>
</tr>
</tbody>
</table>
<div>
An initial investment of Rs 1 million made in 2001 was the first step towards making Shreenagar Agro Farm (SAF) Pvt Ltd the big name it is – a company with an estimated current net worth between Rs 500–600 million. Satish Shrestha, the Managing Director of SAF, entered the livestock business in 2001 while still working with the Citibank. A BCom graduate from the prestigious Sydenham College of Commerce and Economics in then Bombay, he worked as Relationship Manager at the Kathmandu office of Citibank from 1997 to 2002. </div>
<div>
</div>
<div>
Gems Poultry, an integrated farm spread over 15 ropanis of land in Gongabu, Kathmandu was looking for a partner. Shrestha took the opportunity to become a partner in the farm that comprised of a fish pond, a small feed making facility and a commercial broiler unit. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Decision Time</strong></span></div>
<div>
In 2002, Citibank decided to close down its office in Kathmandu and offered Shrestha a job at its office in Bangalore, India. While he was still pondering over the chance to relocate, his partner at Gems Poultry offered him to take over the company entirely. It got him thinking but eventually he decided to stay back and buy out the company. He paid the agreed amount over a period of three years and also renamed the enterprise as Gems Agro Livestock Industries Pvt Ltd. Having dabbled the banking job and the livestock business simultaneously for a year and taking over the company in full later helped Shrestha launch his flagship company – Shreenagar Agro Farm – in due course of time.</div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>The Company</strong></span></div>
<div>
Shreenagar Group comprises of three companies – Shreenagar Agro Farm Pvt Ltd, Sunaulo Agro Farm Pvt Ltd, and Gems Agro Livestock Industries Pvt Ltd. These companies have emerged as an agri-business conglomerate with activities ranging in Poultry Breeder Farming for broiler and layer, Hatchery for production of broiler and layer day-old-chicks, Feed Mill for production of mash and pellet feed for poultry & other livestock and Commercial Farming of broiler and layer as well as distribution of table eggs (regular and branded). </div>
<div>
</div>
<div>
SAF moved business to Butwal in 2006-07 due to space constraint in the capital, a result of massive urbanization, which was hindering the expansion of his industry. The company stands out due to its technological advancement, research, continuous investment, professionalism and adequate exposure when compared to its contemporaries in the domestic market. It employs 150 people at all its facilities put together.</div>
<div>
</div>
<div>
</div>
<table align="center" width="100">
<tbody>
<tr>
<td>
<img alt="Feed Mill of Shreenagar Agro Farm" src="/userfiles/images/ss2%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 550px; height: 368px;" /></td>
</tr>
<tr>
<td bgcolor="#DDDDDD">
<div align="center">
<div style="text-align: center;">
Feed Mill of Shreenagar Agro Farm</div>
</div>
</td>
</tr>
</tbody>
</table>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Learning Curve</strong></span></div>
<div>
Shrestha makes regular visits to India for observing development in similar business areas. “I also visit Thailand often which is the heart of agri-business sector in this region,” he says. He also travels to Holland at regular intervals to update himself with technological advancements in the sector. He adds, “What has become obsolete in regions such as Europe is coming to our part of the world now.”While certain learnings are implemented immediately, some others are considered over a longer period of time, he says.</div>
<div>
</div>
<div>
Exposure to successful agri-business outlets abroad has taught the company to focus on bio security. It has ensured distance between its poultry units, cleaner environment, maintenance of hygiene protocols etc. Another important aspect is the placement of its various farms. For example, the growing flock is based in Butwal while the production flock is at Palpa. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong><img alt="golden Egg" src="/userfiles/images/ss3%20(Copy)(2).jpg" style="float: right; margin: 0px 0px 0px 10px; width: 160px; height: 197px;" />Golden Egg</strong></span></div>
<div>
Shrestha always knew there was a market for branded eggs in the country. “A cooking experience at my home kitchen sparked the idea of dating eggs to ensure fresh product for the consumers,” he informs. Around mid-2012, SAF launched ‘Golden Egg’ in containers that also mentioned the timeframe within which the eggs were required to be consumed. </div>
<div>
</div>
<div>
Golden Egg started with sales of 1,000 eggs per day which increased to 40,000 eggs per day in about a year-and-a-half’s time period. The company has now set a target to reach sales of 100,000 eggs per day by the end of 2014. Currently, Golden Egg is available in packs of 6, 12 and 30 eggs. The Golden Egg containers have the ‘best before’ dates on their covers and are sold via hundreds of retail outlets. </div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Sales Strategy</strong></span></div>
<div>
Having priced Golden Egg at a premium, SAF targeted consumers who were more likely to be quality conscious. Hence, the brand was introduced in department stores and various marts to begin with. The company is currently awaiting the results of a research on consumption trend of Golden Egg following which it will be selling branded eggs individually. The egg shells will be individually marked with Golden Egg stamp and available at the convenience stores and “kiraana pasals” as well. </div>
<div>
</div>
<div>
“Sourcing eggs from local farmers in various locations besides our own farm has multiple advantages,” says Shrestha. He adds that while the idea provides business opportunities to the farmers, it also saves him the expenses of opening and maintaining farms. SAF continues to get its supply of products from alternate locations even at times when a certain part of the country witnesses a problem. The company imparts trainings to enable farmers run their respective farms efficiently and adhere to quality standards set by the company.</div>
<div>
</div>
<div>
<span style="font-size:16px;"><strong>Looking Ahead</strong></span></div>
<div>
Among its future plans, the company is continuously looking at integration efforts, reveals Shrestha. He hopes to reach fresh stores and ensure greater presence in retail over the next couple of years while also mulling over adding slaughtering and processing aspects of the livestock business. </div>
<div>
</div>
<div>
“We are also exploring the idea of launching retail outlets tentatively named Golden Fresh Mart which will have four components: poultry & meat products (includes eggs), dairy production, bakery products, and vegetables & fruits,” Shrestha says. He elaborates that the idea is to provide end consumers with an array of products under the same roof. He quickly adds though that it all depends on having like-minded partners who already hold an edge in their respective business segments. </div>
<div>
</div>
<div>
Shrestha always dreamt of running a volume based industry in a conventional manner and being able to make a difference. Success has come along the journey, he says and advises aspiring entrepreneurs to keep on striving and continue in believing one’s instincts.</div>',
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'description' => 'Caught between a plum banking job and entrepreneurship, Satish Shrestha chose the latter. A little over a dozen years later, he has not looked back and is a successful businessman in the making. Notwithstanding all the hardships that he courted along the way, he is glad to have pursued his instincts and believed in his dreams.',
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Shreenagar Agro Farm
--By Pinaki Roy
An initial investment of Rs 1 million made in 2001 was the first step towards making Shreenagar Agro Farm (SAF) Pvt Ltd the big name it is – a company with an estimated current net worth between Rs 500–600 million. Satish Shrestha, the Managing Director of SAF, entered the livestock business in 2001 while still working with the Citibank. A BCom graduate from the prestigious Sydenham College of Commerce and Economics in then Bombay, he worked as Relationship Manager at the Kathmandu office of Citibank from 1997 to 2002.
Gems Poultry, an integrated farm spread over 15 ropanis of land in Gongabu, Kathmandu was looking for a partner. Shrestha took the opportunity to become a partner in the farm that comprised of a fish pond, a small feed making facility and a commercial broiler unit.
Decision Time
In 2002, Citibank decided to close down its office in Kathmandu and offered Shrestha a job at its office in Bangalore, India. While he was still pondering over the chance to relocate, his partner at Gems Poultry offered him to take over the company entirely. It got him thinking but eventually he decided to stay back and buy out the company. He paid the agreed amount over a period of three years and also renamed the enterprise as Gems Agro Livestock Industries Pvt Ltd. Having dabbled the banking job and the livestock business simultaneously for a year and taking over the company in full later helped Shrestha launch his flagship company – Shreenagar Agro Farm – in due course of time.
The Company
Shreenagar Group comprises of three companies – Shreenagar Agro Farm Pvt Ltd, Sunaulo Agro Farm Pvt Ltd, and Gems Agro Livestock Industries Pvt Ltd. These companies have emerged as an agri-business conglomerate with activities ranging in Poultry Breeder Farming for broiler and layer, Hatchery for production of broiler and layer day-old-chicks, Feed Mill for production of mash and pellet feed for poultry & other livestock and Commercial Farming of broiler and layer as well as distribution of table eggs (regular and branded).
SAF moved business to Butwal in 2006-07 due to space constraint in the capital, a result of massive urbanization, which was hindering the expansion of his industry. The company stands out due to its technological advancement, research, continuous investment, professionalism and adequate exposure when compared to its contemporaries in the domestic market. It employs 150 people at all its facilities put together.
(1).jpg) |
Feed Mill of Shreenagar Agro Farm |
Learning Curve
Shrestha makes regular visits to India for observing development in similar business areas. “I also visit Thailand often which is the heart of agri-business sector in this region,” he says. He also travels to Holland at regular intervals to update himself with technological advancements in the sector. He adds, “What has become obsolete in regions such as Europe is coming to our part of the world now.”While certain learnings are implemented immediately, some others are considered over a longer period of time, he says.
Exposure to successful agri-business outlets abroad has taught the company to focus on bio security. It has ensured distance between its poultry units, cleaner environment, maintenance of hygiene protocols etc. Another important aspect is the placement of its various farms. For example, the growing flock is based in Butwal while the production flock is at Palpa.
(2).jpg)
Golden Egg Shrestha always knew there was a market for branded eggs in the country. “A cooking experience at my home kitchen sparked the idea of dating eggs to ensure fresh product for the consumers,” he informs. Around mid-2012, SAF launched ‘Golden Egg’ in containers that also mentioned the timeframe within which the eggs were required to be consumed.
Golden Egg started with sales of 1,000 eggs per day which increased to 40,000 eggs per day in about a year-and-a-half’s time period. The company has now set a target to reach sales of 100,000 eggs per day by the end of 2014. Currently, Golden Egg is available in packs of 6, 12 and 30 eggs. The Golden Egg containers have the ‘best before’ dates on their covers and are sold via hundreds of retail outlets.
Sales Strategy
Having priced Golden Egg at a premium, SAF targeted consumers who were more likely to be quality conscious. Hence, the brand was introduced in department stores and various marts to begin with. The company is currently awaiting the results of a research on consumption trend of Golden Egg following which it will be selling branded eggs individually. The egg shells will be individually marked with Golden Egg stamp and available at the convenience stores and “kiraana pasals” as well.
“Sourcing eggs from local farmers in various locations besides our own farm has multiple advantages,” says Shrestha. He adds that while the idea provides business opportunities to the farmers, it also saves him the expenses of opening and maintaining farms. SAF continues to get its supply of products from alternate locations even at times when a certain part of the country witnesses a problem. The company imparts trainings to enable farmers run their respective farms efficiently and adhere to quality standards set by the company.
Looking Ahead
Among its future plans, the company is continuously looking at integration efforts, reveals Shrestha. He hopes to reach fresh stores and ensure greater presence in retail over the next couple of years while also mulling over adding slaughtering and processing aspects of the livestock business.
“We are also exploring the idea of launching retail outlets tentatively named Golden Fresh Mart which will have four components: poultry & meat products (includes eggs), dairy production, bakery products, and vegetables & fruits,” Shrestha says. He elaborates that the idea is to provide end consumers with an array of products under the same roof. He quickly adds though that it all depends on having like-minded partners who already hold an edge in their respective business segments.
Shrestha always dreamt of running a volume based industry in a conventional manner and being able to make a difference. Success has come along the journey, he says and advises aspiring entrepreneurs to keep on striving and continue in believing one’s instincts.
(3).jpg)
(1).jpg)
