--By Gaurav Aryal

 

MAW Engineering Pvt Ltd, previously an engineering division of the parent company, MAW Enterprises, has completed year-long journey as an independent company. Created with a motive of giving special focus on engineering solutions targeted at Nepali industries and institutional clients, the company says that it has been successful to establish itself as an independent entity in its first year. 

 

Vishal Gadia, Executive Director of MAW Engineering, says that its first year was a transitional phase though the company was in operation for the past one decade and thus not a completely new company.  “The business was good and now it is even better than what it was. We are moving on a progressive route,” he adds. The company was officially started as an independent company from December 16, 2012.

 

Moves Ahead

Gadia shares that the company is planning to horizontally add new products to cater to the need of existing target market. He says that major clients for products of MAW Engineering are institutions, offices and factories. “We were established to give special focus to the services we offer and we will continue to do so also in the future,” explains Gadia.

 

The company, this year introduced new air conditioning products from Trane brand in the market. Gadia says that these products are high end premium products mainly targeted at top of the line hospitality industry and manufacturing units. MAW Engineering acquired Trane’s dealership for Nepal last year and promises to enhance this relationship also in the future.

 

Gadia further says that the company plans to focus on its existing product line in 2014. The company currently has four products namely generators from Yamaha and Greaves brands, air compressors from Ingersoll Rand, weighing scales and bridges from Mettler Toledo and Air Conditioners from Trane. He shares that most of these products are targeted at institutional clients while gensets are targeted at household users also.

 

Changing Market

Yamaha is the most popular brand the company has been dealing with since MAW Enterprises’ initial days. Gadia says that Yamaha has always been the market leader holding a strong market share. Air compressors and weighing scales by Ingersoll Rand and Mettler Toledo too have quite promising market share, says Gadia.To prevent cannibalising of generator market, the company has positioned Yamaha and Greaves products as separate product range and target different clients.“We don’t overlap product ranges of Yamaha and Greaves and have completely different target markets for them. Yamahas are small products while products from Greaves are of larger scale and capacity,” explains Gadia.

 

As generators are one of the major products of the company at present, the company has already sensed the shrinking genset market in the future with the generation of more hydropower. Gadia also says that the market size of the gensets is decreasing as the power cut hours have now decreased to 12 hours from 18 hours a day and will further shrink with abundant production of hydroelectricity. “It is good for the country to decrease load shedding hours. 

 

We are businessmen and when the market changes, we will adapt to those changes. We also believe that if a door closes, numerous other doors open up. If the country starts producing more energy, we will have other opportunities to invest in,” says Gadia.

 

Accordingly, the company has plans to cater to the changing market situations. Therefore, it has begun expanding into air conditioner business. Gadia explains, “It has very good market prospects as commercial buildings and high rise building construction are in the rise. Manufacturing industries too will increase. So, we are making a base today and are hopeful that our product’s need will grow in the future.”

 

 

Competing Tough

The company believes that it is always kept on its toes by the market competition. Though the company has reputed and trustable brand names in its portfolio, the company is not staying idle only on the support of the sturdy brand names. Gadia says that the company concentrates on quality of services along with offering quality products. “Though our brands are very good and they rarely need after sales service, they are machines and need regular servicing. Thus we have given special focus on services. Once there is good service offering, sales will automatically follow,” he says.

 

Competition has been healthy in the market, says Gadia. And he feels that the current market competition, though it has kept the company on its toes, has benefitted customers at large. “We have always worked with an aim of bringing and promoting healthy competition. It is good that we are on our toes as it eventually benefits customers,” describes Gadia.

 

To ensure swift delivery of products and after sales services, the company has two branches in Bratnagar and Birgunj. Gadia reveals that this network will be extended to Pokhara and Butwal within this year. Similarly, Yamaha products have a network of 26 dealerships across the country while other brands are supplied through Kathmandu, Birgunj and Biratnagar branches of MAW Engineering.