Sunrise Bank Limited is one among 32 commercial banks. The company has higher aspirations and wants to secure a spot within the top ten positions of banks in Nepal. “We want to secure our position in top ten among Nepali banks,” says Surendra Man Pradhan, Chief Executive Officer. According to a bank source, at present Sunrise Bank occupies the 12th position on Capital, 16th on deposits, 18th on total assets, 19th on total loans and 18th on net profit.

Background

Sunrise Bank Limited officially started its operations in October 12, 2007 as the 22nd Commercial Bank of Nepal. The bank having the paid-up capital of Rs 2.015 Billion issued the Initial Public Offering (IPO) of Rs 375 million.  Headquartered in Gairidhara Kathmandu, at present, the Bank has the networks of 49 Branches and 57 ATM outlets. The bank has 215,000 deposits customers. Its 56 promoters own 70 per cent of share capital and the remaining 30 per cent is with the general public. 

Products and Schemes

Sunrise Bank has been offering various products catering to all segments of consumers. The Bank has recently   re-launched short term scheme: Sunrise Bishesh Muddati, which is provided only to individual customers. The interest rate of 7.50 per cent is provided to the fixed deposit of one year whereas 7.25 per cent of interest rate is provided to the deposit of 6 months. “The Bank aims to solicit the maximum deposit with the products that we have been offering,” says CEO Pradhan.

Different deposit products offered by the bank: 

• Sunrise Normal Savings
• Sunrise Super Savings
• Sunrise Exclusive Bachat Khata
• Sunrise Bal Bachat Kosh
• Sunrise Pink Bachat Khata
• Sunrise Fat Savings
• Sunrise Disable Account
• Sunrise Share Lagani Khata
• Sunrise Share Dhani Khata
• Suryodaya Remit Bachat Khata
• Sunrise Lakhapati Bachat
• Fixed Deposits 

Coverage

Sunrise Bank has been providing its services through 49 branches and 57 outlets with ATM services with presence all over the country from Ilam to Dadeldhura. “This enables customers to withdraw the fund by using Visa Domestic and International Debit Card from the nearest ATM outlet,” says CEO Pradhan. 

Range of products 

“We have offered customized services to our customers,” states Pradhan. “Due to diversified products, anyone can enjoy our banking facilities as per their choices.” Besides normal deposits, the Bank offers Current Deposit and also Call Account.

Internet Banking is to ‘deliver prompt banking service’ from anywhere and at anytime. 

The Bank has also initiated Mobile Banking Services whereby the customer can conduct banking transaction through their cell phones.

“We have remittance business through Suryodaya Remit from 12 countries and international correspondents and have more than 800 payout agents including our 49 branches,” claims CEO Pradhan. The Bank provides both incoming and outgoing remittance services by means of Demand Drafts, Swift Transfers, Telex Transfers, Fax Transfers, and Mail Transfers.  

Safe Deposit Locker: To safeguard the valuable goods and items, the Bank provides the facility of Sunrise Safe Deposit Locker. CEO Pradhan said, “The customers have multiple choices for the various sizes of locker with reasonable costs”. 

The Bank also provides services for foreign currency exchange as well. Other services that Sunrise Bank offers are import and export LC, bank guarantee, cash against document, document against cash and Telegraph Transfer.

CSR Activities

Since the early days of incorporation, Sunrise Bank has been contributing to the society in various ways as a part of its Corporate Social Responsibility (CSR). They mainly include Blood Donation, goods contribution to Bal Mandir every year and computers distribution to a community based School. “Besides that the Bank provides financial contribution time and again for noble cause like flood victims, health camps, education, sports and organizations working for deprived sectors, says CEO Pradhan.

Loan Products of Sunrise Bank:

Sunrise Ghar Karja: For individuals to construct or purchase homes. The loan can be both for short and long term. 

Sunrise Sajilo Karja: Flexible loan for social, personal or business purposes. 

Sunrise Gold Loan: Against the mortgage of gold. 

Sunrise Krishi Karja: For agricultural sector. 

Term Loan: For acquiring fixed assets for a business. 

Demand Loan: For building up the stock and receivables to a desired level.

Sunrise SME Loan: For small and medium businesses to meet the working capital as well as fixed assets financing. 

Overdraft Loan: To finance the daily working capital requirement and to support the stock build up of the customer. 

Hire Purchase: To finance the purchase of vehicles used for both consumer and commercial purposes.

Import Loan: To finance domestic and international trade transactions through letter of credit. Financed in the form of trust receipt up to a certain percentage of the total L/C amount. 

Short term pledge loan: Offered against the stock after verification of the same. The stock, however, is kept under lock and key of the Bank and the loan disbursed and settled in pro rata basis with the stock pledged and sold. 

Export Finance: To finance various export requirements such as pre-shipment loan and post-shipment loan, documents negotiation/documentary bill purchase etc. 

The Bank also provides various other loans like Deprived Sector Loans, Loan against Bank Guarantee, Loan against Government Bonds, Margin Lending, and Loan against Fixed Deposits of other Banks and Consortium Loans. 

Under Service products the Bank has Suryodaya Remit, Visa Debit Card, Internet Banking, Mobile Banking, Safe Deposit Locker and Trade Finance.

Deposit Products of Sunrise Bank:

Sunrise Normal Savings: For those customers who have the daily saving habit. 

Sunrise Bal Bachat Kosh: For children below the age of 16, operated under their parents’ guidance. 

Sunrise Pink Bachat Khata: For women. 

Sunrise Fat Savings: Highest interest rate compared to other schemes.

Sunrise Disabled Account: This account focus in serving differently able customers.

Sunrise SME Account: An interest bearing account targeted to proprietorship firms, partnership firms and private limited companies. 

Sunrise Share Lagani Khata: Targeted to the general public seeking to invest in shares of Sunrise Bank Limited or any other banks licensed by Nepal Rastra Bank. 

Sunrise Share Dhani Khata: For those who have been allotted Sunrise bank shares in the Initial Public Offering. Available also for those shareholders who purchase shares from secondary market and become shareholder of the bank. 

Fixed Deposit: Offers high interest rates in quarterly, semi-annual and annual basis as per the choice of the customers. 

SWOT Analysis

Strengths

• Founded by reputed entrepreneurs 
• Best Human Resource personnel.
• 49 Branches and 57 ATMs and 365 days of banking services.

Weaknesses

• Less focused on productive sector like agriculture, hydropower, etc.

Opportunities

• Investment in Hydro power and agriculture.  
• Growing Banking market. 
• Increasing level of awareness.
• The Bank can capture a greater loan portfolio of the country because of SME Loan. 

Threats

• Cooperatives, finance companies and development banks that are providing more interest on deposits. 
• The frequently changing policy of the central bank.
• Unstable political situation 
• Huge investment in Real Estate Sectors and lack of investment in secured sectors.