By Siromani Dhungana





New Year Hues: Products, Promises and People

Outlets of the world’s most famous brands have already started doing their business in Kathmandu providing consumers chances of more choices and selections. The powerful combination of sophistication in use of goods, changing lifestyle in the urban area and consumers’ access to information created by information and technology have brought about an unprecedented shift in the consumers’ brand use habit. On the other hand, it has created both opportunities and challenges for companies looking for potential buyers. Increased competition among various players has compelled them to lure customers by offering different packages. New Business Age tries to catch-up some existing market phenomenon in Nepal and explores the connection between products and people in the market.

The fastest-growing middle and upper middle-class consumers have created many opportunities for companies in the Nepali market. Earning enough to afford quality brands and quality consumer experiences, the younger generation has become brand-focused and up to date with the latest arrivals. From gadgets, clothing and watches to other personal belongings, the new generation has become brand conscious and choosy.
 
On the other hand, the increasing competition among different brands has forced companies to lure potential consumers by offering attractive packages. Various companies have been trying to lure consumers using various techniques including bumper offers, appointment of brand ambassadors, advertising campaigns in the media and other packages to ensure the success of their brands. Private business houses have been aggressively putting their effort to get a hold in the market, opines young entrepreneur Meele Shrestha of Maxlee Traders Pvt Ltd. New Year 2070 may not witness a drastic change in the market but it can create a different type of vibration, she adds.




Marketing of Products

Marketers always think that if they want a product to catch on, they have to think up a catchy slogan or come up with a slick advertisement to create a buzz. It is really impossible to exactly assess what propels consumers to buy particular products.

Advertising campaigns are not enough. Companies should also think about linking products to the environment and let the environment do the work besides the advertisement and other ways of publicity of products.Consumers’ behaviour is strongly influenced by subtle environmental cues. In Nepal, most consumers want to follow the wealthy population in terms of products consumption and buying. Availability, price structure and quality of products largely determine whether the product can hold the market.


Consumers’ Psychology

Even big companies around the world cannot always predict consumers’ psychology correctly. Sometimes, a simple product can create a trend in the market but other times even meticulously designed and decorated product may fail to attract consumers.

Consumers’ decisions on products are driven largly by implicit associations with the imagery connected to a brand. And, sometimes their decision may be associated with the subconscious emotional appeal of products. Why and how people buy some products and not others? Consumers’ psychology is a specialty area that studies how our thoughts, beliefs, feelings and perceptions influence how we buy and how we relate to goods and services.



Diversifying Nepali Market

Markets of various products and brands have a tremendous potential to expand in Nepal. The modern marketing approach is a post 1990 phenomenon, a large section of people is still out of the the modern market system leaving room for new and innovative companies to expand their presence. And that is happening too.

Kathmandu has many outlets and high-end streets to showcase state-of-the-art brands of various products. The trend of opening modern outlets outside the Kathmandu valley is on the rise. Pokhara, Biratnagar, Dharan, Itahari, Birgunj among others are slowly waking up to the modern marketing approach.

The population of Nepal as of June 22, 2011 stands at 26.49 million showing a population growth rate of 1.35 per annum, according to Central Bureau of Statistics. According to the Nepal Demographic and Health Survey, a total of 40 per cent of people are below 15 years of age and another 30 percent are between 15-49 years of age. Clearly, the country has a huge potential for products and brands. because of the large youth population.

All companies need to win the hearts and minds of the consumers to get a foothold in the market. In this issue, New Business Age presents a consumer-focused story looking at various products and brands and they promises to the consumers for the New Year 2070 BS. It also looks at the preferences and opinions of some consumers from various segments of society:



Automobile

Nepal has seen the penetration of two- and four-wheelers increase at a rapid pace, thanks to the expansion of road connectivity and increased income of citizens. Expansions of roads throughout the country and a steep rise in the number of migrant workers have played a catalytic role in the growth of automobile sales. So, many automobile brands have been able to establish themselves and automobile has become one of the largest customs duty contributors in the country. Nepali consumers have been using four-wheelers ranging from the most expensive one to the cheapest Nano car. Similarly, Nepal-assembled brands such as Mustang and Sherpa have also been rolling on the Nepali roads.

In fact, the automobile market is all set to open a new avenue in the country. New Business Age has talked with highly popular automobile brands, Volkswagen and Honda, regarding their business prospects in Nepal (keeping the Nepali New Year 2070 BS in mind.)




Watches and Clocks

The Global Industry Analysts (GIA), Inc predicts that the global market for Watches and Clocks is poised to reach US$46.6 billion and US$5.4 billion, respectively, by the year 2017. In a report ‘Watches and Clocks – a Global Strategic Business Report’ released last year, GIA has concluded that the recuperation in demand for luxury watches post recession, robust demand from developing markets especially the Asia-Pacific and rising popularity of fashionable, vintage and innovative models are forecast to drive market growth.

The Nepali market for watches and clocks has been ballooning, say traders. Around 50,000 pieces of branded watches are sold every year in Nepal, according to them. Globally famous watch brands have already started their business in Nepal and are doing well. On the occasion of New Year, New Business Age has approached some top watch brands in the Nepali market. Most famous brands available in Nepal such as Rolex, Rado, Tag Heuer, Omega, Titanic and Esprit will focuse on advertising to attract consumers in the New Year, according to their authorised distributer in Nepal.


Mobile

According to the latest data made available by Nepal Telecommunications Authority (NTA), Nepal’s telephone penetration rate reached 70 per cent in mid- December 2012. The mobile handset market will go hand in hand with the mobile penetration rate and the trade in hand-held terminals that
 
have increased significantly in the last couple of years. The annual transaction of mobile sets in the Nepali market stands at around Rs 13 billion, says president of Mobile Traders Association of Nepal, Purushottam Basnet.

The cheaper series of android phones has created an ‘android revolution’ in the country, he opines, adding that a mobile set was considered as a sophisticated personal belonging until not long ago, but it has now become an essential commodity.It is obvious the customers who the companies should always take care of, authorised sellers of mobile sets say. According to them, no special package has been developed so far focusing on Nepali New Year but consumers will definitely benefit due to increased competition and presence of many popular brands in the mobile market.



Wear/Fashion

The young generation is ‘fashionable’ and choosy. This generation also tends to emphasize brand value in their spending.It is very smart to follow the latest trends and embrace innovative fashion design. Today, those who can’t afford a particular brand, would wait until they can.

Fashion in Nepal is a fast growing industry with increasing events such as fashion weeks or beauty peasants. Now a days, many world famous brands are available in the Nepali market. Lee, Levis, Springwood, Northface, Jeanswest, Pashmina and others brands have succeeded to win the hearts and minds of Nepali consumers in the dress and fashion regime. However, some local designers, too, have made their presence felt.

Dress and fashion-lovers in the town will have reason to cheer in the Nepali New Year because most of the dress brands and outlets are going to offer discount schemes or other packages. But it takes time to know the nature of the offers because brands do not want to reveal their special package in advance, because of competition.


 
Cosmetics

The country’s cosmetics market has witnessed a rapid growth over the last couple of years. With each passing year, the availability of cosmetic products has increased significantly and the consumption rate has soared. There is no dearth of the world’s leading cosmetic brands in the local market. Whatever you want, the market has it. Traders estimate that the country’s cosmetic market is worth more than Rs 15 billion annually, and it is growing at the rate of 25-30 percent.

A growing middle class and rising awareness about personal image and hygiene, which has resulted in greater spending on beauty and personal care products, has played a very constructive role on the rise of demand for cosmetic items. From globally recognized brands like Lakme, L’Oreal, Garnier, VLCC and Emami to others like Mac’s Lavera, Nova, Chase, Astaberry, Lotus and Ayur, the domestic market at current features around 80 brands of cosmetic products. The market is showing continuous growth, says Adhiti Adhikari of Laavanya brand.




Airlines

Nepal saw a significant growth in air transport after the aviation policy was liberalised in 1992. The annual passenger movement reached around three million in 2012. According to Civil Aviation Authority of Nepal (CAAN), 31 international airlines are operating in Nepal. Similarly, 15 domestic companies, including nine fixed-wing and six helicopter companies, are also in operation.

The prospects look bright with the private sector playing a leading role and investing billions in the industry. Buddha Air and Yeti Airlines have successfully proved their salt in the domestic market while internationally acclaimed companies such as Oman Air, Qatar Air, Jet Airways and Thai Air -- to name a few -- have also served the Nepali travellers well. Domestic airlines are all set to introduce some special packages to customers, international companies will also bring special offers targeting the Nepali New Year. For the time being, keep on guessing what offers domestic and international airlines may bring to attract travelers.





Liquor

There is a huge market for alcohol . The demand has been increasing each year due to the rise in household income, which comes from remittance inflows. There have been instances in some districts where most of the remitted money was spent on imported, high premium liquor.

Both domestic and international brands have been doing their business in the Nepali market. Liquor is also a major source of revenue in the country. The overall business of restaurant and bar has decreased due to Mapase (a campaign against drunk-drive launched by Division of Metropolitan Traffic Police); but liquor business is still one of the evergreen sectors in the country.

People had mostly negative perception about liquor in the Nepali society until some years ago. This perception has changed now and alcohol has become a part of daily life now. Whether it is a gathering or a grand party, it is not considered complete without liquor.

Some famous liquor brands such as Antiquity, Ballentine, Royal Stag and Signature have already won the trust of middle class consumers. World-class brands such as Red Label, Black Label and Chivas Regal have also been doing good business in the Nepali market. It is for sure that many of us will be celebrating the occasion sipping of liquor according of our choice.



Paints

The paint market has thrived over the years, creating much space for paint companies to expand their market in the country. Rapid urbanisation, construction boom and growing awareness among customers have triggered the demand of paints, giving a leg up to the domestic paint industry, mostly joint ventures and subsidiaries of Indian multinational companies.

The annual domestic demand for paints (including decorative and industrial categories) currently stands at around 40,000 metric tonnes, according to industry sources. The data released by Nepal Rastra Bank, there was a turnover of around Rs 4.10 billion in fiscal year 2011-12.

Despite the slowed demand in the recent days due to recession in the construction sector, m a n u f a c t u r e r s observe that the market is growing. Demand of paint will never go down because a fresh coat of paint is always required even in old houses and people want to change the  
colour to give a different look to their apartments and rooms.




Housing

Nepal’s real estate sector has been in an ailing state for three years now. The real estate and housing industry witnessed a speedy growth (which many say was an unnatural growth) until the Nepal Rastra Bank (NRB), regulator of the country’s financial market, suddenly restricted banks’ lending to the sector in September 2010.

The government planned to purchase houses and apartments for senior civil servants last year. The decision, could give a new lease of life to the cash strapped housing sector, is moving at a snail’s pace. However, some positive indication of growth has been seen in the realty sector from the beginning of this year. According to real estate entrepreneurs and housing developers, this business has grown by 33 per cent in the first half of the current fiscal year, compared to the same period in the previous year.

The New Year is expected to bring new hopes and new enthusiasm to the realty sector, opines secretary at Nepal Land ad Housing Developers Association (NLHDA), Bhesh Raj Lohani.


Computers

A study carried out by the Computer Association of Nepal (CAN) last year showed that the computer penetration rate in the country had crossed five per cent. The survey was carried out based on the record of import of computer monitors and branded laptops, according to CAN general secretary Narayan Neupane.The penetration rate at present may have crossed eight percent, he says, adding that the trend of using computers is on the rise since schools, health institutions, clubs and other social groups in the far-flung areas of the country have started using computers for their day-to-day activities.

It is likely that the transaction of overall ICT products will double in the next few years. Internet penetration rate increased to around 23 per cent till mid- December, and the rise of Internet users will have a direct impact on the trade of computers, he claims. High competition among world class brands including HP, Dell, Asus, Compaq, MAC, Sony, Lenovo and Acer have not only contributed to lower the price, due to hard competition, but also have provided quality products to Nepali customers.

 

‘New Year is Definitely a High Season for Passenger Cars’




SARIK BOGATI

Head of Marketing, Pooja International (authorised distributer of Volkswagen)


Can you please tell us briefly the overall business scenario of your product in the first quarter of 2013?

The year 2013 seems to be very lucky for Pooja International and the automotive division of Vishal group. Talking about the Volkswagen Brand, we have very good starting with arrivals of fresh 2013 models of Polo and Vento from India. There are many updates in the features like bluetooth in steering control, auto Aircon in Polo, increased leg room, introduction of new colours in cars, new alloys and black headlamps. We have started receiving the New Tiguan, Golf and New Touareg, which are also catching up the market. As a corporate strategy, the automotive division of Vishal Group has expanded its wing in a new segment with acquirement of dealership of ‘Kobelco’ construction equipment in February 2013.


What possibilities do you see for the business in next quarter, i.e., April- June, 2013 as the Nepali New Year sets in?

New Year and spring season is definitely high seasons for passenger cars. We have so many bankers in queue waiting to upgrade to Volkswagen in this season. Moreover, we will have more cars coming in this quarter from both Germany and India. Now, we can supply the cars to the customers who have been booking and waiting for months. We are very hopeful of the next quarter.



What are your best products and brands to offer this New Year? What are the main features of your products/brands?

Kobelco construction equipment definitely is an exciting brand and has amazing performance machines which we will offer this year. Moreover, we are expecting some new models and facelifts of Volkswagen coming from India this year.


Can you please provide the price ranges?

We really can’t say the price now. But the price would be similar range at what we are offering now.


What are your publicity strategies to make your products/brands more popular especially in the next month: April (Baisakh)?

We would be more focused on branding.

‘Toyota Starts to Book New Product Etios Targeting Nepali New Year’




SAHARA KC
Executive Divisional Manager
United Traders Syndicate (UTS)
(authorised dealer of Toyota in Nepal)


Could you please tell briefly the overall business scenario of the produt/brand?

After a hugely successful business year, Toyota now is facing a mild slowdown in terms of sales, which can be ascribed to the recent economic crunch and inability of Toyota to meet the existing demand. The first quarter of this year is almost gone by in the anticipation of launching our new product Etios.


What are the expected returns within the next quarter?

The next quarter is expected to bring a boom in our business with the launch of our highly awaited product Etios. As the Nepali New Year approaches, we will be accepting bookings for the car. Looking at the large number of inquiries about the product, we are expecting a lot of bookings prior to the launch.




What are your best products and brands to offer this New Year? What are the main features of your brands?

As of now, we do not have any new product offering for New Year but we are expecting sales of the product that we have in our offering. Avanza, Hilux, Fortuner, Corolla, Yaris are a few products that we expect to sell more.


What are your publicity strategies to make your products more popular?

Apart from our regular promotional campaigns and promotions for Etios that we will begin from the next month, the launching of Etios will be something the city has never witnessed before. We are focused on making the event an eye catcher for not only our customers and prospects but for anyone who gets a mere glimpse of the event.





‘December to January is Considered a Dull Period’




RAHUL DHANUKA
Brand Manager
Esprit Watch


 
How do you see the possibility of the business in the next quarter?

With the Nepali New Year approaching, people will certainly start feeling the heat of summer. The watch business is likely to rise because of the change of season. People tend to spend more on watches in summer than in winter. Moreover, the New Year will bring festive mood back. So, people will spend comparatively more than in any other time of the year. We also have the latest collections in store, so watch lovers can try out new collections that will certainly match the latest trend and fashion.


What are your best products and brands to offer this New Year? What are main features of your products/ brands?

We have several brands available at all our outlets. Most recently launched brands are Esprit and Pierre Cardin. The brands trendy and casual models. Few most sought other products and brands are: Fossil and Kenith Cole.


Can you please provide price ranges of these brands?

The price ranges from Rs 10000 to Rs15000.


What are your publicity strategies to make your products popular in the next month?

We have three outlets for our products and all of them are located in prime areas like Durbar Marg, City Center and Blue Bird Mall. We are using different branding and promotional strategies. We mainly focus on the print media like different magazines, newspaper, hoarding boards, etc. We have also started targeting our customers through social media like Facebook and Twitter. Fan pages on facebook have helped us a great deal to attract young mass towards our products.




‘Today is What Technology Stays on, Tomorrow is Where it Moves Ahead’
 

SACHIN UDAS
Marketing Manager, Teletalk (authorised distributer of Colors Mobile)



Colors is one of the most popular mobile set brands in the country. It has full ranges of mobile phones from basic level to touch-based lifestyle phones, along with CDMA and hi-end smartphones. Colors is a reliable brand with one year of warranty.Colors has the largest network with 18 service centres from East to West. Colors operates after-service follow-ups to assure customers are satisfied with the products.

Colors brand believes in value transferring. We have four major series of Phone: Fighter, Lifestyle and Touch, CDMA and X-factor series. Fighter series consists bar phones with basic features, which can play MP3/ MP4. Fighter series is very popular all over the country. Lifestyle and Touch Series offers multi media facilities like touch screen. Colors’s has introduced smartphones under X-factor series. In less than a year, the company has taken good market share of smartphones.We will have entry level android phones, which we want in every teen’s hand so that they can explore different apps that are useful in learning languages and also for other purposes. We believe that the android is the key for Nepali teens to experience and explore possibilities of technology.

Colors’s X-factor tablets will be soon arriving to the market. It will come in 7 inch and 8 inch screen sizes with 3G SIM compatibility.  Colors brand believes that today is what technology stays on, tomorrow is where it moves ahead.



‘New Year is Expected to Bring New rays in Summer Sale’


ACHAL AGARWAL
Director
JeansWest, Nepal



Can you tell us briefly the overall business scenario of your products in the first quarter of 2013?

The overall business scenario was very exciting during the first quarter. It has been two years since we introduced our brand in Nepal and people have responded well to the product.


What possibilities do you see for the business in next quarter as the Nepali New Year sets in?

We expect a good sale during April-June since it is summer and people come to buy summer goods.



What are your best products and brands to offer this New Year? What are their main features?

We have lots of products including T-shirts, half shirts, quarter pants, pants and summer jeans (for men and women) in the New Year.

The main features of our brand are:

a. Company controlled prices: This has become one of the major factors behind our brand to be so successful within such a short span of time. Our products are almost 30 per cent less priced than the similar kind of goods in the market.
b. Quality: JeansWest is known for its quality in Australia and worldwide markets.
c. Brand: JeansWest is a very big brand of Australia and so people know about this brand making it very easy for us to get established in the market.
d. Variety: At JeansWest, we have a very wide range of products.
e. Size and Fit: JeansWest products have been received well in the Nepali market because of their sizes and fittings for Nepali people.



Can you please provide price ranges of the same?

Price ranges from Rs 990 to Rs 4000.


What are your publicity strategies to make your products more popular in the New Year 2070 BS?

Paper media and hoarding boards will be our main marketing strategies in the New Year.




‘Customer Satisfaction is a Must to Make Products Popular and Desirable’




DILIP KC
Sports Plaza Pvt Ltd
(Authorised distributer of Reebok, Rockport and Lee brands)



 
Could you please tell us briefly the overall business scenario of products in the first quarter of 2013?

Sports Plaza Pvt Ltd covers Reebok, Rockport and Lee brands, which are one of the best apparel and footwear brands in the world. January 2013 sets in with winter at its peak and as the brand covers an entire range of winter apparels, footwear and accessories, we do not need to worry much about sales and acceptance of our products by our customers. These are world class products with the best designers putting in latest trends in fashion and comfort. They also involve new technologies in footwear and even in fabrics, not available in general.


How do you see the possibility of the business in the next quarter as the Nepali New Year sets in?

We are very optimistic about the business in the next quarter, when we will put our summer arrivals on display, welcoming spring summer with latest and the best in designs and the quality fabrics best suited for our customers. The lightweight footwear and air flow technologies are ultimate in comfort and style. We are sure of high sales volumes in spite of tough competition from other brands.


What are the main features of your products?

As already mentioned, Reebok is a premium sports brand always putting in highest standards of quality and workmanship, both on their footwear and sports apparels. The main features are light weight and best quality fabrics available in the industry with the latest technologies that goes into making them. To mention a few, the fabrics are play dry, which keep our body cool even in peak summer, zig fabrics which are proven to give back the energy dissipated from the body during workouts and exercising and the easy tone range – helping to tone the body muscles.

Rockport is a trendy leather footwear range for men offering great style and comfort. Also the high technologies that go into Leather processing, The sole, and the workmanship required to make them. Lee is a casual fashion brand with best Denims and cottons available in the market. The designs, quality and price range has been well accepted in the market.



Can you please provide the price ranges?

As there are many varieties of products, it would not be possible to cover the prices on this short space. However, if you want prices for some specific product range, we shall be glad to provide the same.



What are your publicity strategies to make your products/brands more popular?

We strongly believe that our customers’ satisfaction is the most desired strategy that would make our products popular and desirable. However, we can never undervalue the great cooperation and good wishes of our media friends from all publishing houses and advertising agencies, who have worked hard making great designs and offering us the best coverage available.



‘We Want to Strengthen Laavanya Brand in the Coming Year’




ADITI BHATTARAI
Business Development Manager Laavanya Luxury Ayurveda


Can you tell us briefly the overall business scenario of your brand in the first quarter of 2013?

This quarter has been significant for the company as we celebrated our first anniversary in February along with the commercial launch of our sales in the United States. This event has reinforced the strength of Laavanya as both national and international brand. We want to build on this perception and strengthen the brand further for the year.


What possibilities do you see for the business in next quarter, i.e., April- June, 2013 as the Nepali New Year sets in?

April to June is a special season for all our products because we have special events like New Year and wedding season of Baisakh and Asadh. Our products make great gifts for occasions like these. Our cleansing products like the Royal Saffron Ubtan (known as Bukuwa in Nepali) have special significance on wedding rituals and can be used by the brides (and their families) for beautifying as well as religious purposes. Last year, this period brought us the best sales and business prospects in the entire year.


What are your best products and brands to offer this New Year? What are their main features?

Taking the season into consideration, we will be promoting our cleanser, face mask and moisturizers this quarter. The cleanser (Royal Saffron Ubtan) and Face Mask (Mukha Kantibarkdhak Powder) are designed for all skin types and are beneficial in windy season, especially in Kathmandu where the effects of dirt from the street impact the skin directly. These products gently remove dirt particles and leftover make up, can be used daily.


Can you please provide price ranges of those products?

Royal Saffron Ubtan-Rs 1250
Mukha Kantibardhak Powder-Rs 1250
Radiance Cream-Rs 1650
Deep Nourishing Cream-Rs 1950


What are your publicity strategies to make your products/brands more popular especially in the next month?

We mostly focused on personal selling and word-of-mouth publicity this past year. In this quarter, we will be focusing on advertising through the print media and social media. We have used social media effectively in conveying the benefits of Ayurveda and our products and how and when to use them, we want to give continuity to that. We will also offer a special discount offer for New Year.

 

‘Overall Business scenario is Good in the First Half of the Current FY’

BHESH RAJ LOHANI
Managing Director
Green Hill City Pvt Ltd



How is overall business of housing sector?

Green Hill City is the largest housing industry in Nepal. It will be developing around 800 units in 320 ropanies of land. As regarding the overall business scenario the product sellings are quite good in the first half of the current fiscal year. Out of 490 units constructed by the company, 130 units have been sold and ownership of 96 units had already been transferred.


What are the main features of Green Hill City’s products?

We have two different products: acquiring land and constructing houses by consumers themselves and purchasing completed houses. Green Hill City is committed to providing quality services and best housing products to its customers. We have targeted all types of consumers ranging from the middle class to the upper class.


Can you please provide price ranges?

The price of housing units and colonies constructed by Green Hill City ranges from Rs 6.7 million to 30 million.


What are your publicity strategies to make your products more popular?

Till date we have been promoting our publicity strategies through newspaper advertisements, TV promos and hoarding board. The next campaign consist of a number of sales executive going the various corporate house providing the information about the products through direct marketing by the help of brochure and flyers.



‘Nerolac Produces Many Ranges of Products’

RAJENDRA DESAI
Country Head
Nerolac Paints


Considering the market’s feedback, the paint market is opening and the season is starting after the winter. Cold weather is almost gone and we see a bright sun every day, which will help to increase the sales of paints and allied products. The construction activities are in full swing, these means an increased demands of paints. Paint sales in the first quarter will be much higher than in the last quarter, and it is expected that the trend will continue in the coming months. We will have 3 per cent more than last year. We have started producing various ranges of Nerolac products, along with existing range of Nepal Shalimar brands. We are keen to market super premium products both for exterior and interior use.




‘ICT Market is Always Looking to Give Better and more Suitable technology’



NABIN JOSHI
Assistant General Manager
Astral Computers Nepal Pvt Ltd


Can you please tell briefly the overall business scenario of the ICT products in the first quarter of 2013?

The first three months seem good in terms of business prospects. Because the CAN InfoTech 2013 was held in the same quarter, the promotion of IT business was better compared to previous quarters. Due to CAN InfoTech, we were able to reach the end user as well as corporate customers. Therefore overall business scenario of ICT products looks bright.


How do you see the possibility of the business in the next quarter?

Along with consumers’ positive perception, ICT sector needs favorable and appropriate policies to grow. Despite of all above causes, the purchasing trend from organisations has increased. So, we are expecting the same situation, even with better possibilities in the next quarter.


What are your publicity strategies to make ICT products more popular?

Nepal’s IT market is price driven. However, ICT products do not adapt to a single strategy for better publicity.
Apart from price, we also educate customers and suggest them the right product to enhance the productivity. Educating customers means building long term relationships, which enables to win their trust. In order to get more publicity about our products, we are trying to reach more and more customers, listening to their requirements and suggesting them the best option.