Though Mr. Madan Lamsal has not taken any classes for me in my educational journey, I regard him, sir, as my Guru and show my respect and regard for every Guru Purnima. I firmly believe the NBA has helped many students and professionals like me in its journey.

--BY SUJAN RAJA SHRESTHA

During my student days when I was pursuing my MBA at Kathmandu University, I was interested to know about Nepali business and business scenarios. Information about the global context was readily available, but there was nothing about the domestic business environment. The New Business Age (NBA, at that time, was Business Age) was my best companion during those days, as it helped me to know about local brands and local businesses. I still remember there was an article about noodles in the magazine. I became fascinated by the noodles industry. I read the whole article and conducted small research about the noodles industry. At that time, Chaudhary Group (CG) was looking for interns from Kathmandu University. I was happy to work there as an intern and conducted further research for the company.

With these reports, I was absorbed by the Chaudhry Group. I was appointed as the Assistant Manager in its marketing department. Before completing my MBA from KU School of Management, I was already an Assistant Manager of a reputed business house - Chaudhary Group. This was the biggest day of my professional career. I worked harder to perform better with further studies and research work. My work was well-appreciated and within two months, I was promoted to the post of Marketing Manager. This was the happiest day of my professional career. Even before the convocation ceremony, I was already a Marketing Manager of a prestigious company and looking after one of Nepal’s most known brands - Wai Wai. All the credit for my success goes to the NBA for giving me knowledge of the local market and insights into Nepali companies. This is how I started my professional journey.

We still lack professional journals and research works – especially in the management sector. Business companies are reluctant to provide actual data, making it difficult for students and practitioners like us to analyse the business. In this case, the NBA has helped a lot by providing local cases and local business information. I regard NBA not only as a business magazine but as an institute to showcase the real scenario of Nepali brands, Nepali business, and the Nepali market. Though Mr. Madan Lamsal has not taken any classes for me in my educational journey, I regard him, sir, as my Guru and show my respect and regard for every Guru Purnima. I firmly believe the NBA has helped many students and professionals like me in its journey.

As the New Business Age celebrates its 21st Anniversary, I would like to extend my heartfelt congratulations to the entire team. Over the years, this publication has forged an impressive path, attained widespread recognition, and became a great institute for Nepali brands, Nepali business, and the Nepali market.

Congratulations once again!

Mr. Shrestha is the President of Ad Club Nepal