By Rajendra Desai


Nepal is bestowed with diversity in nature, religion, culture and people. This beautiful Himalayan country has witnessed a constantly changing social and economic dynamics over the years. In the last two decades, Nepal has made significant achievements in the national economy and the people’s standard of living.


Statistics show that the poverty in Nepal has decreased from 42 per cent in 1995 to 26 per cent in 2011. Similarly, 12 per cent of the GDP is contributed by remittance. The country’s half population comprises of youth, that is energetic and young. Youth is the group which is considered the most productive among all age groups. These youths not only contribute to the society and the economy but also act as the decider of consuming new and trendy products and services.

It’s a pleasure for a company, to be a partner in a country like Nepal and work with the people here. So, Kansai Nerolac Paints Ltd (KNPL), a subsidiary of Kansai Paints Company Ltd, Japan, commenced its operations in Nepal under the brand name Kansai Paints Nepal Pvt Ltd. Owing to Nepal’s progressive economy, Kansai Nerolac Paints Ltd (KNPL) acquired 68 per cent stake in Nepal Shalimar last year. KNPL has decided to utilise the manufacturing set up of Nepal Shalimar to manufacture Nerolac range of products which are imported currently in Nepal itself.

The enhanced economic capabilities of the Nepali people have opened up tremendous market opportunities not only for paints but also for any other FMCG. Similarly, the young population makes a market with prospects for deeper penetration, and demand for new age products and services. The Nepali market has come up with scope for higher consumption along with increased attraction towards health-friendly products such as low or zero VOC paints.

KNPL feels proud to have a presence in Nepal. Kansai Paints Company Ltd, Japan, having presence in about 17 countries, believes in transferring the expertise and superior range of products to the consumers in Nepal. This entry promises to provide products that are not only best in performance, but also safe and have minimum environmental impacts. Kansai Paints is the market leader in Japan and the eighth largest paint company of the world. Similarly, Kansai Nerolac in India is the second largest paint company of India.

As of now, Nerolac in India has achieved a noteworthy success in the market. Statistics show that out of every 10 passenger cars, six are painted with products from Nerolac. Similarly, seven out of 10 premium cars, seven out of 10 utility vehicles, eight out of 10 auto rickshaws, eight out of 10 tractors, seven out of 10 scooters and seven out of 10 motorcycles in India are made beautiful with Kansai Nerolac paints.

The company manufactures a diverse range of products  - from decorative coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings. The company believes in the concept of healthy homes. Kansai Nerolac paints are top notch products that do not have adverse impacts on health. They have antifungal traits, contain zero VOC, and are lead free and odourless. The company’s low VOC range of paints conforms to the strictest of International standards and has the NTH certification which compiles to a Green Seal -11 approval. Green Seal is an independent international agency which certifies green and environment-friendly products.

Nerolac Impressions 24 Carat is one such Premium Luxury Emulsion that ensures a smooth velvety finish with sheen, excellent flow and brushability, washability and is stain-resistant. Along with it, the company produces award winning products to cater to every segment in the market.

In today’s’ challenging marketing space, it is beyond imagination to succeed in the market without using the new media and the latest technologies to reach out to the targeted consumers. Our exclusive outlets and showrooms offer the customers an easy opportunity to choose and select the paints and colours of their choice. Likewise, the company has focused on 360 degree marketing by using various media such as hoardings, TV, Radio, Vehicles, Movie Theatres and Print Media.

With a belief in inclusive growth, the company has always kept the contributions that can be made to the society at the centre while working anywhere in the world. Any business or economic growth should fuel the betterment of the society and people.

The writer is the Country Head of Kansai Paints Nepal Limited.