Everest Bank Ltd (EBL) has appointed Miss Nepal 2010 Sadichha Shrestha as the Brand Ambassador to promote its brand, products and services. The bank has also launched a new deposit product called ‘Sadichha Deposit’ targeting young people. Parents, too, can open the account in the name of their children. According to EBL, this is the recurring type of deposit in which the children are given 0.50 per cent additional interest than the normal published rate. Besides, for every account, the bank will be providing Rs 5 in order to create a fund for the helpless and needy. Every year on EBL’s annual day function, the fund will be donated to orphanages, schools, child activists etc.