Varun Beverages Nepal Pvt Ltd has launched promotional campaign named Pepsi 20-20. Pepsi 20-20 is an Under the Crown promotion which is available on 250ml Pepsi, Mirinda, 7UP and Mountain Dew bottles with a red band on the crown. Every day, one lucky winner will win Rs 100,000 and in the bumper prize, customers can win Rs 2 million at the end of the campaign. The winners will be selected through a lucky draw every Sunday in the presence of media. The company has chosen the national cricket team captain Paras Khadka to be the face of the campaign.