I am currently studying Brand Management in Norwegian School of Economics. I came across the article titled ‘The KFC Legacy’ published in New Business Age through the Internet. Well, this might be little bit harsh, but I think this article is just history and advertisement of KFC, nothing much about the brand and its management. The writer said that the cult status earned by KFC can be credited to its logo. It’s not true. There are many other factors which contribute to gain cult status. Logo is a very small part of it. If you look at other cult brands like Apple or Harley Davidson, it is not just the about logo, it’s the culture, personality and some other factors which make them cult brands. And overall, I do not agree with you that KFC has cult status. We refer cult brands as those which have very strong community that defends the brand and often fans refuse to buy competitor brands. In the case of KFC, there is nothing like that. In developed countries, people go to KFC for tasty and cheap food and in country like ours, people go to KFC to have tasty food and to show off or impress their peers. There is nothing like people going to KFC are die-hard fans of KFC. Anyway that’s my point of view (maybe wrong) but I still wrote what I thought about. Hope to receive some answers or comments from the writer of the article. 

- Paras Jain