Using celebrities to endorse brands and products is increasing day by day in Nepal. Popular faces are being extensively used to promote a vast variety of products and services at . . . Read more »
As social animals we are perceptive beings; however, the dominant role our senses play in how we perceive the world has remained something of a mystery up to now. . . . Read more »
Marketing research in itself is not the change; it is the basis on which the changes need to be . . . Read more »
Sensory marketing states that all five senses, sight, sound, touch, smell and taste should be used for marketing . . . Read more »
