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'short_content' => 'This passage emphasizes the concept of a brand as an intangible feeling people have towards a business. It highlights the Brand Gap, which refers to the difference between the company's perception of its brand and how others perceive it. The author introduces five disciplines for brand management: differentiate, collaborate, innovate, validate, and cultivate. Each discipline is explored, discussing the importance of differentiation, collaboration models, innovation, feedback validation, and the living nature of a brand. The passage also mentions the significance of creating a charismatic brand that offers value and convenience to time-poor consumers.',
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This article explores the concept of workarounds as effective problem-solving strategies used by scrappy organizations. It presents four types of workarounds: piggyback, loophole, roundabout, and . . .
This passage emphasizes the concept of a brand as an intangible feeling people have towards a business. It highlights the Brand Gap, which refers to the difference between the company's perception of . . .
Intelligent robots replacing human workers. Billboard advertisements that adapt in real time, targeting their onlookers. The disappearance of jobs, ownership and privacy. The emergence of ubiquitous surveillance. Virtual . . .
With the obvious pun in the title, Martin Lindstom’s study on our buying habits, ‘Buyology: Truth and Lies About Why We Buy’, sets out to reweigh and reexamine the pulling power that products have on us and why we buy . . .
In 2013 47 year old Sheryl Sandberg the COO of Facebook published ‘Lean In: Women, Work, and the Will to Lead’ which went on to become a best seller, selling more than a million copies. The book marked her as an author and earned her recognition not just as a technology . . .
Bestselling books on business usually have something remarkable about them. And when the subject of the book itself is to draw attention to the remarkable then it has to be something . . .
The authors of this book point out that while every employee is different, many leaders use a one-size-fits-all approach to leading. Aside from failing to maximise each employee's potential, this approach leads to . . .
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. . . .
This is the kind of book on economics that you won’t put down. In it self-styled rogue economist Steven D. Levitt and award winning author and American journalist Stephen J. Dubner show how the nature of economics in the modern world works . . .
Menon’s idea of compiling the well crafted letters into a book is certainly a refreshing . . .
The April 25 7.9 magnitude earthquake and its aftershocks have badly bruised the body and spirit of Nepal. Over 8000 lives have been lost, according to official estimates. The number of disappearances is unknown but frightening. One has no idea of what lies under the debris of nearly 800,000 destroyed and damaged . . .
