It is very important to assess how the market is doing and what the current trends of consumption are to revisit the consumers. Nepal is still an unexplored market in many fields and, therefore, it offers possibilities of market expansion to companies. It is worthwhile to mention here that the spending and consumption habit of consumers are positive in Nepal, despite the huge political problems the country is going through. 

Rising Consumerism 

There is a tremendous potential in the country for companies to expand their products and services. The swelling consumerism has seen the introduction of a range of new products like ready-to-eat snack foods, breakfast cereals, textures vegetable protein foods and so on. Different brands of the same item and attractive packaging vie  for the consumers’ attention.

Spending Capacity

The increased spending capacity of consumers is really a good sign in the Nepali market.  The inflow of remittance and tourism have contributed to increase the income of consumers. The purchasing power of consumers has a direct impact on the market expansion. 

Every investor asks some questions before starting a business: how big is the market and what are the possibilities of growing? And the scenario in Nepal is not so bad. Though Nepali market is not that big, there’s enough room for new companies and brands. 

Youth Focused Market

At present, the consumption of Nepali young generation forms a thriving market. Young consumers are usually impressed with branded and quality goods and services then being purely price sensitive . Companies and service providers can take advantage of this to further set up their brand image.The young generation enjoys a staggering amount of purchasing power in the country due to foreign employment and inflow of remittance. Young consumers not only have money, but also have smart perspectives on how to spend money. 

Consumerism and Socialisation

It is really interesting to mention here that Nepali culture has changed over the years due to technology and consumerism. Our socialization process has changed, compared to some years ago. Lifestyle and consumption habits are considered to be the main reason for the socialization and it is obvious that the process of socialization has changed throughout the last one or two decades. For instance, we can take café culture, business in Valentine Day or may be English New Year. 

Nepali Products

Entrepreneurship is something that will help the country to achieve sustainable development. The chances of entrepreneurship are very high in Nepal, all we need is creative minds and creative ideas. In Nepal, the chances of branding local products are very high. Nepali people are very much habituated to consume Nepali food and drinks trend and young entrepreneurs can establish Nepali brands of that sector. The typical Nepali style goods are also making their brands .

Price Hike Impact 

It is an interesting fact that in Nepal, despite the frequent price hike of Fast-moving Consumers Goods (FMCG), the market has not seen a drop in the demand of such goods. This indicates that consumers have got the capacity and are willing to pay more for the products of their choice of consumption.