November 27: Inspired by the love of perfume, Qatar Duty Free (QDF) and Parfums Christian Dior have launched a Dior Les Parfums Podium at Hamad International Airport (HIA), designed as a tribute to fragrance creation.

According to a statement issued by Qatar Airways, Dior Les Parfums takes passengers on a virtual journey to Grasse gardens, with a 360° screen, encompassing them with beautiful aromas and transporting them to the south of France. The podium is also equipped with wrapping stations, and consultation opportunities with beauty advisors.

Speaking at the opening ceremony, Parfums Christian Dior’s Senior Vice President of Travel Retail Worldwide, Olivier Dubos, noted, “At Christian Dior, we have always loved perfume, and it is part of our history. This is the fourth edition of Dior Les Parfums in partnership with Qatar Airways Group.

“Dior Les Parfums conveys our love for perfume, deeply rooted in the south of France. We have the honor today to have with us François Demachy, who imagines all our perfumes, being based in the magical region of Grasse, the world capital of Perfumery. This pop-up is our way of bringing Grasse to people from all over the world travelling through this prestigious airport. We will take them on a sensorial journey of discovery to experience the virtual Grasse gardens, with a 360° screen encompassing them with beautiful flowers, and living the Dior fragrance experience like nowhere else."