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Mahindra’s Summit Drive Kicks Off to Everest

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Mahindra’s Summit Drive Kicks Off to Everest
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September 25: One of the leading automobile companies of India, Mahindra & Mahindra, flagged off the Summit Drive-2018 to the Everest Base Camp on Saturday under its “Mahindra Adventure” campaign, a unique experiential marketing initiatives in Nepal.

The Summit Drive left Kathmandu with a convoy of 29 vehicles consisting of Mahindra Scorpio, XUV500 and the Scorpio Getaway, Mahindra and Mahindra said in a statement. According to the company, the drivers will go to the Everest Base Camp on the Tibetan (China) side, overcoming the treacherous and challenging no-road conditions in Nepal and Tibet.

“The convoy will drive through the ‘roof of the world’, Tibet, to the forbidden city of Lahsa – home of the Potala Palace and numerous monasteries. The convoy will be back to Kathmandu on October 4 covering 3000 kms,” the statement said.

According to the company, Mahindra Adventure which started in India in 2011 is a pioneer concept of “arrive and drive” to showcase the tough and rugged DNA of Mahindra vehicles.

“Since then, every year it has been giving people trips of a lifetime, be it the single-day off-road adventure or the multi-day expeditions to the most beautiful places in India and abroad.” 

In 2012, the company started India’s first and only dedicated off-road training academy that offers people a chance to get down and dirty and learn off-road driving from the experts.  

With the launch of “Mahindra Adventure”, the company expressed its belief that it will give wings to adventure seeking enthusiasts of Nepal.

“It will continue to dwell in its spirit of adventure through a series of events spread across the year, spear-headed by the upcoming Rara Expedition in association with Imagine Nepal and Great Escape,” the statement further said.

 

 

 

 

 

 

 

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