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Smart Cell rebranded as ‘Smart’ telecom

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Smart Cell rebranded as ‘Smart’ telecom
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August 26: Smart Cell has rebranded itself as ‘Smart’ telecom. The company made such announcement during a new brand campaign launched on Friday, August 24, to reflect the company’s evolution into an all-encompassing, global telecom business.

According to the company, the rebranding includes a redesign of the company’s logo, slogan, graphics and communications.

“Thinking about the limitations that we had with our naming, we decided to rebrand Smart Cell into Smart. The cell part in the Smart Cell, 4G in the design elements restricted us to a certain boundary,” Smart telecom said in a statement.

“The rebranding came at a time when we launched our new products and services. We wanted our portfolio to be supported by a new brand position. It was a good timing for us to launch both our new positioning and our products as they complemented each other,” the statement added.

Smart telecom has brought a new campaign with its rebranding. On purchase of a SIM card at Rs 99, customers will get a balance of Rs 50, with additional benefits of 200MB data, 10 mins of talk time and 10 SMS free. The benefits of data, voice pack, SMS are all included on the purchase of every recharge card as well. Customers can get more information by dialing *141# or by visiting the company’s website at www.smarttel.com.np.

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