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Wella Professionals Launched in Nepal

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Wella Professionals Launched in Nepal
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July 1: Coty Professional Beauty, the professional division of Coty Inc, known for its portfolio of leading professional salon brands, has entered the Nepali market with its leading hair care, hair styling and hair colour brand Wella Professionals.

Wella Professionals said in a recent statement it has been at the international forefront of the hair color innovation for over 135 years and honouring the brand’s century-old history of hair passion, Wella Professionals claimed to have been working ardently to create extraordinary hair care and hair styling products.

Wella Professionals was launched in Nepal amid an event that showcased the trendiest looks for the season. With over 130 salons in attendance, the top stylists in the country witnessed a dynamic show by Wella Professionals Capability Manager Nitin Manchanda.

"Keeping the latest global trends in mind, Nitin worked his magic on eight models giving each of them a transformed look with a distinctive cut and colour and using Wella’s extensive line of styling products," the statement reads.

Wella Professionals was launched in Nepal with leading conglomerate Vishal Group as its distributing partner. As the leading distribution partner for several companies and principals across FMCG, automotive, AlcoBev, Vishal Group is now using its platform to ensure a successful expansion of Wella Professionals in Nepal.

Vishal Group’s Director Arpit Agrawal said, “We are extremely thrilled to launch Wella in Nepal. Consistently rated the top brand in the world for hair care and styling, I am very positive for the brand’s future in Nepal. People in Nepal love to experiment with colour on their body (make up, hair, etc) and Wella is just the right brand for that.”

On entering Nepal, PK Hariharan, Coty General Manager for Indian Sub-Continent, said, “We are delighted to enter Nepal with Vishal Group. We’re sure their brilliant expertise will help ease our foray into the new market. Wella Professionals has been an industry leader in hair care right since its inception and we’re certain our extensive line of hair care and hair styling products not to forget our hair colour range are sure to please the beauty conscious consumers of Nepal.”

 

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