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June 15: As the Official Partner and Official Airline of FIFA, Qatar Airways is celebrating the kickoff of the 2018 FIFA World Cup Russia by bringing football fans from around the world to Russia to watch one of the highly-anticipated events on the global sports calendar.
To celebrate the start of the tournament, the award-winning airline has provided its social media followers and football fans a unique opportunity with its #OnYourFeet challenge, an interactive social media contest where participants create a short video of themselves freestyling with a football and share their favourite tricks with the world. The winning contestants will receive two business-class tickets to any destination on the award-winning airline’s global route network.
Qatar Airways Group Chief Executive Akbar Al Baker, said, “The 2018 FIFA World Cup Russia has begun, marking an entire month of excitement as fans from around the world gather in Russia to celebrate their love for football. Whether you are a football enthusiast, dedicated to supporting your national team or even your favourite local team, the World Cup is a global event that unites us all, and we are thrilled to be supporting such a world-class sporting occasion.”
The award-winning airline recently captured the excitement of the upcoming tournament by launching its new 2018 FIFA World Cup Russia campaign, featuring a re-recording of the classic song ‘Dancing in the Street’ sung by renowned singer and TV star Nicole Scherzinger. The upbeat TV commercial has seen tremendous global success, with more than 20 million views across the airline’s social media platforms, including Facebook, Twitter, Instagram and YouTube.
Last month, the carrier launched its ‘FIFA Fan Match’ social media contest. Participants were asked to describe themselves using five emojis for a chance to win tickets to watch the semi-finals in Saint Petersburg. The highly-engaging campaign was tremendously successful, with five lucky winners from around the world looking forward to attending the World Cup semi-finals match in Russia.
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