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Coke Announces 40 Lucky Winners

Coke Kham, Russia Jaam Consumer Promotion 2018 Concludes

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Coke Announces 40 Lucky Winners
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April 26: Coca-Cola in Nepal has concluded its campaign "Coke Kham, Russia Jaam" under which 40 winners have been selected to watch FIFA World Cup 2018 live in Russia. The company said in a statement that the winners of the Russia trip will get a chance to watch live World Cup 2018 in Russia with all expenses paid for tickets and accommodation.

The campaign started on February 15 and ended on April 15. The company has announced the names of 40 lucky consumers who won the Russia trip, 18 consumers who won 24" LED TVs and more than 10,000 consumers won Coke and FIFA World Cup merchandise featuring items like speakers, headphones, pen drives etc.

"This campaign is by far the biggest consumer promotional campaign brought to the general consumers by Coca-Cola in Nepal," the statement said, adding, "The 40 people going to Russia to watch live FIFA World Cup 2018 are indeed lucky to have won such grand opportunity. Not only is it a golden opportunity to all the winners but it's a really proud moment for all the Nepalese people as such large number of Nepali citizens is going to watch the most anticipated FIFA World Cup Live, in sports history."

Ambuj Singh, country director of Coca-Cola for Nepal, said, “We are extremely happy to bring a campaign this big in the history of Coca-Cola consumer promotion. This is by far one of the biggest consumer promotion with offers 40 winners to watch live World Cup in Russia, 24" LED TVs and daily merchandises. We had high engagement throughout the campaign and we are happy for the support from our consumers. We feel their excitement and satisfaction with our product which gives us further encouragement and inspiration to organize such campaigns in the near future. We are grateful towards all our consumers for making this campaign an exceptional hit."

Puneet Varshney, managing director of Bottlers Nepal Limited, said, "Coke Kham, Russia Jaam consumer promotion is one of a kind campaign. We received overwhelming response from our consumers.  It's not every day that consumers come across such a grand offer. I am thankful towards all the retailers and affiliated organizations for making this campaign a huge success. It would not have been possible without their support and commitment. We are truly thankful towards all the consumers, implementation partners and to all our valued retailers who helped us reach out to every consumer through this campaign."

 

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