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Sprite Launches Summer Campaign

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Sprite Launches Summer Campaign
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April 1: Sprite, a reputed brand in the segment of lemon and lime drink in Nepal, has launched its summer campaign with an entertaining commercial entitled “Gyan Bilayo, Refresh Banayo.” With the arrival of summer season, Sprite said it is keen to provide a refreshing splash to all consumers.

Issuing a press statement, the company said that the new campaign ‘GyaanBilayo. Refresh Banayo’ reiterates the brand positioning by emphasizing cut-through clarity and refreshing honesty.

 “The new Sprite TV commercial opens to a hot summer day where the protagonist is seen ready to drink the Sprite, which he just has pulled from a tree.  As the young guy is about to take a sip from the bottle, an old man stops him to tell him a story. As the story begins, the protagonist gets free from the old man’s hold, the young guy sees this as an opportunity to take a sip from his bottle and he is about to do that, the old man yet again stops him, while continuing on with his story. As the old man finishes the story, he hears a loud gulp with the protagonist emptying the Sprite bottle. In true Sprite style, 'Gyaan Bilayo. Refresh Banayo,’ the young man compliments the old man and rides away leaving the old man behind,” the statement says.

Explaining the concept behind the commercial, Ambuj Singh, country director of Coca-Cola in Nepal, said, "Sprite is a refreshing cold drink that quenches your thirst and refreshes you. The commercial comes with a message that those who drink Sprite are as clear as Sprite. It again reinforces its ‘Clear Cha’ promise. It’s time to welcome and embrace the summer season with Sprite and get refreshed whenever and wherever you want."

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