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OPPO Ranks Top in Asian Market: Report

  1 min 17 sec to read

January 11: Chinese smarthone manufacturer OPPO has claimed that its brand ranks number one amongst the top sellers in the Asian market with 15 percent market share.

In a press statement, OPPO said it is ahead of other smartphone makers including Vivo, Xiaomi, Samsung and Huawei. OPPO is followed by Vivo with a market share of 13 percent while Xiaomi and Samsung were tied on third with a share of 12 percent. Huawei, the leading smartphone maker in China, is hot on the heels with a market share of 11 percent.

OPPO said its claims were based on a report published recently by a technology market research group named Counterpoint.

OPPO in the statement said, "Asia is a priority market for us and we believe that we have been able to fulfill the demands of our esteemed consumers here. It is a real moment of pride for OPPO to be a part of the top three brands when it comes to market shipments. We, as a brand, will continue to focus on understanding the consumer needs, offer them products that meet their demands, well in time."

OPPO said it has been expanding its presence in most of Asia through Point of Sales and after-sales service centers for giving its consumers a better and customized experience.

Successful marketing campaigns targeted towards reaching out to the young consumers through platforms like entertainment, sports, social media etc have also driven the brand to gain higher recognition, company further said.

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