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November 6: MetLife Inc has announced that its unique virtual reality solution, known as conVRse, has won the Asia Insurance Industry Award 2017for ‘Innovation of the Year’.
Issuing a press statement, the company said that conVRse is a first-of-its-kind experiential Virtual Reality (VR) customer service platform designed to revolutionize interaction between insurers and customers. According to the company, this solution was developed by LumenLab, MetLife’s innovation center in Asia,and PNB MetLife, its joint venture in India.
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“We are delighted to be recognized as a leader for innovation in our industry and want to thank the panel of judges and AIIA team for encouraging innovation in insurance which is critical if we are to evolve into a truly customer-centric industry,” the statement quoted Zia Zaman, LumenLab CEO and Chief Innovation Officer of MetLife Asia, as saying. “What I like best about virtual reality is that it allows the customer to be the protagonist in their own financial journey. Our solution conVRse is a huge first step that our customers love.”
The company said that this is the first time that virtual reality is being used in the insurance industry to benefit the customers directly.
The platform provides a differentiated, immersive and a personalized experience to the customer through VR headsets available at select PNB MetLife branches.
According to the company, the VR headset brings customers face to face with an avatar “Khushi”. Khushi is a life insurance expert who can show customers all their policy related information while answering their queries.
“The initial response from PNB MetLife customers has been exceptional; 96% say it has had a positive impact on their brand experience,” the statement reads.
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<p>“We are delighted to be recognized as a leader for innovation in our industry and want to thank the panel of judges and AIIA team for encouraging innovation in insurance which is critical if we are to evolve into a truly customer-centric industry,” the statement quoted Zia Zaman, LumenLab CEO and Chief Innovation Officer of MetLife Asia, as saying. “What I like best about virtual reality is that it allows the customer to be the protagonist in their own financial journey. Our solution conVRse is a huge first step that our customers love.”</p>
<p>The company said that this is the first time that virtual reality is being used in the insurance industry to benefit the customers directly.</p>
<p>The platform provides a differentiated, immersive and a personalized experience to the customer through VR headsets available at select PNB MetLife branches. </p>
<p>According to the company, the VR headset brings customers face to face with an avatar “Khushi”. Khushi is a life insurance expert who can show customers all their policy related information while answering their queries. </p>
<p>“The initial response from PNB MetLife customers has been exceptional; 96% say it has had a positive impact on their brand experience,” the statement reads. </p>
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