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NTB to Prioritize Promotion of Nepal’s International Tourism
2 min 1 sec to read
October 25: Nepal Tourism Board (NTB) informed that its priority in the year 2017/18 will be to promote Nepal’s international tourism. NTB’s proposal has been approved by the government and has received a budget of Rs 1.36 billion for the program in the current fiscal year.
Out of the total budget, NTB said it will utilise Rs 600 million for tourism promotion while Rs 200 million will be spent on programs like protection of local heritage, manpower development, internal tourism promotion, study, research and monitoring.
Deepak Raj Joshi, CEO of NTB, said that tourism promotion under an international tourism promotion program will be launched in different countries. NTB has allocated Rs 25 million for the continuation of the Himalayan Travel Mart which it initiated last year. He said that NTB has decided to continue the program as it was successful and people from the field of tourism have demanded its continuation. Joshi said, “Continuation of programs like these is necessary for promotion of national tourism. Most of South Asian countries organize such marts so we have also prioritized it.”
According to NTB, the travel mart will be focused not only in Kathmandu but will be organized in eastern and western parts of the country as East Travel Mart and West Travel Mart respectively. Tourism entrepreneurs from cities around Nepal-India border will participate in the marts.
“Local tour operators and media from places close to eastern Nepal like Kolkata, Siligudi, Bhutan and Bangladesh will be invited in the mart that will be organized in an appropriate place after the selection of the location,” Joshi told New Business Age.
Likewise, tour operators and media from Indian cities like Delhi, Lucknow, Kanpur and Dehradun will be invited in the travel mart.
He added, “Tourism entrepreneurs will get an opportunity to learn techniques of marketing and also local tourism will be promoted.”
He said programs like digital marketing, mass media campaign and dissemination of tourism related news in international media are included in the new program. NTB will sign an agreement with CNN and Lonely Planet this year for the promotion of tourism.
Joshi claimed that the promotion done abroad is expected to boost tourist arrival in Nepal to 1 million this year.
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<p>Deepak Raj Joshi, CEO of NTB, said that tourism promotion under an international tourism promotion program will be launched in different countries. NTB has allocated Rs 25 million for the continuation of the Himalayan Travel Mart which it initiated last year. He said that NTB has decided to continue the program as it was successful and people from the field of tourism have demanded its continuation. Joshi said, “Continuation of programs like these is necessary for promotion of national tourism. Most of South Asian countries organize such marts so we have also prioritized it.”</p>
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<p>“Local tour operators and media from places close to eastern Nepal like Kolkata, Siligudi, Bhutan and Bangladesh will be invited in the mart that will be organized in an appropriate place after the selection of the location,” Joshi told New Business Age.</p>
<p>Likewise, tour operators and media from Indian cities like Delhi, Lucknow, Kanpur and Dehradun will be invited in the travel mart.</p>
<p>He added, “Tourism entrepreneurs will get an opportunity to learn techniques of marketing and also local tourism will be promoted.” </p>
<p>He said programs like digital marketing, mass media campaign and dissemination of tourism related news in international media are included in the new program. NTB will sign an agreement with CNN and Lonely Planet this year for the promotion of tourism.</p>
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