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September 6: Coca-Cola has announced “Mann Kholau Coke Sanga” campaign as part of this year’s Dashain and Tihar celebrations. The campaign which started from September 5 will end on October 16, the company said in a statement.
Under this scheme, Coca-Cola launched its new labels pack with eight different customized messages for the most significant relationships of its customers.
“These packs provide an opportunity for consumers to gift their loved ones with a thoughtful message and share a coke during their special moments. As the campaign name suggests, this festival season, Coca-Cola encourages all family members to express their feelings to one another and come closer with Coca-Cola,” reads the statement.
Ambuj Singh, country director of Coca-Cola in Nepal, shared, “Dashain, being the festival of blessings and togetherness, Coca-Cola wants to help its consumers connect with friends and family. We are celebrating the most loved relationships in your family this year with 8 unique labels this year, to pay respect to the unique relationships that influence each individuals’ lives. We hope our consumers will pick a Coca-Cola with a message and present it to their loved ones.”
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