Notice (8): Trying to access array offset on value of type null [APP/View/Articles/view.ctp, line 115]
Notice (8): Trying to access array offset on value of type null [APP/View/Articles/view.ctp, line 115]
Notice (8): Trying to access array offset on value of type null [APP/View/Articles/view.ctp, line 116]

Proper Marketing and Use of Technology Can Attract More Youths into Farming

  2 min 30 sec to read
Proper Marketing and Use of Technology Can Attract More Youths into Farming
Notice (8): Undefined index: caption [APP/View/Articles/view.ctp, line 241]

AUGUST 30: Farm to Table, a discussion programme and expo on agriculture organised jointly by the United States Agency for International Development (USAID) and the Kathmandu-based US Embassy on August 29 focused on highlighting the issues faced by the agriculture entrepreneurs of Nepal.

The discussion also explored the reasons why Nepal has not been able to export its agricultural products despite its huge potential.

According to Suraj Vaidya, former president of FNCCI (federation of Nepalese Chamber of Commerce and Industry), Nepal has not been able to export enough products due to lack of proper marketing techniques.

He also shared that Nepali products have been falling behind due to their poor packaging. “Our farmers are hard working but where we miss out is the packaging. Giving good and innovative ideas about packaging is very important. As packaging is one of the major factors to attract consumers, now it is high time to focus on this issue,” he shared. He suggested to go for public-private partnership for commercial and export-based farming.

“The geography and climate of Nepal is highly favorable for agriculture in comparison to many other countries. So, this really needs to be internalised to utilise the opportunity well. But the agricultural products getting good market abroad, when it comes to competing with the products from Africa and India, is very challenging for us,” shared Basanti Pradhan, a member of Federation of Women Entrepreneurs’ Association of Nepal (FWEAN) and the CEO of BodhiBriksha Nursery.

Similarly, Birendra Basnet, managing director of Buddha Air, shared his view that Nepali farmers are not utilising the barren lands properly. Instead of farming regularly, they leave the lands fallow, he said. “The entrepreneurs should make the farmers aware on these issues and take such lands in lease for commercial farming,” he said.

Likewise, Mausami Shrestha, business development director of Shreenagar Farming,  shared that they have been working to enhance the potential of farmers to produce global agricultural products at the local market.  “Braindrain is a major problem in every sector of Nepal and it exits in the agricultural sector as well.  So, to keep and attract the potential human resources and youths in the agricultural sector of Nepal, the government, non-governmental organisations and the private sector should focus on bringing new technologies in this sector.

According to Micheal C Gonzales, deputy chief of the US Mission in Nepal shared that USAID has been funding many projects to improve the agriculture system. These projects related to farmers, fertilisers and many other aspects of farming have been helping to enhance the potential of farmers and find them market, he shared.

“The expo ‘Farm to Table’ is a result of those projects of USAID.  Various local agricultural products including pulses, rice and vegetables were displayed during the event.

 

 

 

Deprecated (16384): Using key `action` is deprecated, use `url` directly instead. [CORE/Cake/View/Helper/FormHelper.php, line 383]
No comments yet. Be the first one to comment.