September 18: Esewa Money Transfer, one of the leading digital remittance company of Nepal operating under the stewardship of fintech company F1Soft Group, has announced to continue its initiative “Mero Digital Desh” in order to promote formal remittance and make people aware of the advantages of sending money through digital channels.
Under this initiative, eSewa has launched ‘Win Your Dream Home’ campaign starting from September 18 September. The 10-month campaign will end on 16 July 2024, reads a statement issued by eSewa Money Transfer. According to the company, Nepalese nationals working and residing in any country across the world can be a part of this campaign by sending remittances directly to the eSewa wallet.
Esewa Money Transfer signed an agreement with eSewa in this regard. As per the company, each month, one lucky winner will receive twice the amount they initially sent as remittance. Additionally, four individuals will be given special prizes throughout the campaign, and ultimately, one lucky winner will get a brand-new house in Kathmandu as the bumper prize.
Speaking about the initiative, Subash Sharma, director of F1Soft Group, said, "This initiative symbolizes our appreciation for the dedication and sacrifices made by Nepalese individuals employed overseas. The ultimate aspiration for every Nepalese working abroad is to build a house in Kathmandu. And, through this campaign, we will be able to fulfill the dream of at least one person.”
Daniel D Shrestha, group strategy director of F1Soft Group, emphasized the significant contribution of Esewa Money Transfer for economic development since its inception. He added that the main motive of this initiative is to keep the money sent through remittance, circulated in the digital ecosystem. He shared the examples of foreign reserves crisis seen in south Asian countries like Sri Lanka and Pakistan where informal remittances had posed a great challenge. Shrestha stressed the need to consistently educate and aware the Nepali community regarding the importance of formal and digital remittance as it has multiple benefits for the economy both in short term and long term.
Jagdish Khadka, CEO of eSewa stated that this initiative will enable individuals to transfer funds from overseas to Nepal in a matter of minutes, revolutionizing the remittance process.
“We firmly believe that this innovative undertaking will bring about a positive transformation in the country's economy and elevate the quality and reliability of remittance services.”
Nepal’s legendary cine artist Rajesh Hamal is promoting the campaign in national and international awareness events related to digital remittance. Also, popular actress Swastima Khadka is set to remain an essential part of numerous promotional activities as part of this initiative, the company said.
