June 4: Royal Enfield, the global leader in the mid-size motorcycle segment (250cc-750cc), has announced the inauguration of its exclusive Local Assembly Unit and CKD facility along with two new models of motorbikes in Nepal, in collaboration with the Triveni Group.
Royal Enfield has launched two new models of motorcycles: the Classic 350 and the Scram 411. These models, previously introduced in India and other global markets, will now be proudly "Made in Nepal" for riding enthusiasts in the country.
Situated in Birgunj, the new facility becomes Royal Enfield's fifth CKD assembly unit globally, joining the ranks of Brazil, Thailand, Colombia, and Argentina. The company already boasts state-of-the-art manufacturing and ancillary facilities in Tamil Nadu, India.
Expressing his thoughts on the inauguration of the Nepal CKD unit and Royal Enfield's global aspirations, B Govindarajan, CEO of Royal Enfield, emphasized the company's endeavor to expand the middleweight motorcycle segment on a global scale, citing the remarkable success it has achieved in international markets. Royal Enfield has cemented its position among the leading mid-segment motorcycle brands in countries such as the UK, Korea, Australia-New Zealand, and more.
During the launch event of the CKD unit and the introduction of new motorcycles for the Nepali market, Yadvinder Singh Guleria, Chief Commercial Officer of Royal Enfield, stated that the commencement of CKD operations in Birgunj, in partnership with the Triveni Group, marks a significant chapter in Royal Enfield's journey in Nepal.
The Classic 350 embodies a timeless and retro-inspired design, paying homage to the post-war era British motorcycles that have garnered a dedicated following worldwide. Its elegant aesthetics, combined with a commanding and comfortable riding posture and a reliable J-series engine, make it a favorite among leisure motorcycling enthusiasts. The Classic 350 comes in six captivating color options: Redditch Black, Grey, Sage Green, Halcyon Grey, Black, and Green.
The Scram 411 represents Royal Enfield's foray into the urban adventure crossover segment. Built on the robust LS-410 engine platform and the Harris Performance chassis, the Scram 411 seamlessly blends agile maneuverability on city streets with impressive off-road capabilities.
Purposeful changes in riding geometry and ergonomics make it ideal for both urban commuting and venturing into challenging terrains beyond the city limits. Nepali riders can choose from seven vibrant color options for the Scram 411: White Flame, Silver Spirit, Blazing Black, Skyline Blue, Graphite Yellow, Graphite Red, and Graphite Blue.
Starting from June 2, both the Classic 350 and the Scram 411 will be available for test rides, bookings, and purchases in Nepal. The Classic 350 is priced at NPR 4,99,000, while the Scram 411 can be owned for NPR 6,60,000.