June 3: Laxmi Bank in association with F1 Soft has launched a promotion campaign for its digital account opening platform “Ctrl O”. Customers opening savings accounts during the ongoing ICC Cricket World Cup 2019 through the digital platform will be eligible to earn Rs 500 mobile balance top up on first mobile money transaction along with free complete e-banking package, according to the bank. The bank said in a statement that the customers can access the digital application from the bank’s website and will need to visit the branch only once to complete the process.

Laxmi Bank said it strongly encourages paperless account opening process supported by a wide range of digital transaction channels.

“We expect the World Cup campaign based on Ctrl O digital account opening platform to make a small contribution to a cleaner, greener world,” the statement said, adding that the bank continues to adopt technology, process, and products which result in substantial reduction of its carbon footprint to develop a responsible, sustainable business.